mmm

Marketing Mix Models (MMM).

Modules

base	Base class for Marketing Mix Models (MMM).
budget_optimizer	Budget optimization module.
causal	Causal identification class.
components	Components for media transformation in the MMM model.
constraints	Constraints for the BudgetOptimizer.
evaluation	Evaluation and diagnostics for MMM models.
fourier	Fourier seasonality transformations.
hsgp	HSGP components.
lift_test	Adding lift tests as observations of saturation function.
linear_trend	Linear trend using change points.
media_transformation	Module for applying media transformations to media data.
mmm	Media Mix Model class.
plot	Deprecated module for plotting functions.
preprocessing	Preprocessing methods for the Marketing Mix Model.
transformers	Media transformation functions for Marketing Mix Models.
tvp	Time Varying Gaussian Process Multiplier for Marketing Mix Modeling (MMM).
utility	Utility functions for Bayesian optimization.
utils	Utility functions for the Marketing Mix Modeling module.
validating	Validating methods for MMM classes.