Source code for pymc_marketing.mmm.tvp

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import numpy as np
import numpy.typing as npt
import pandas as pd
import pymc as pm
import pytensor.tensor as pt

from pymc_marketing.constants import DAYS_IN_YEAR


[docs] def time_varying_prior( name: str, X: pt.sharedvar.TensorSharedVariable, dims: tuple[str, str] | str, X_mid: int | float | None = None, m: int = 200, L: int | float | None = None, eta_lam: float = 1, ls_mu: float = 5, ls_sigma: float = 5, cov_func: pm.gp.cov.Covariance | None = None, ) -> pt.TensorVariable: """Time varying prior, based on the Hilbert Space Gaussian Process (HSGP). For more information see `pymc.gp.HSGP <https://www.pymc.io/projects/docs/en/stable/api/gp/generated/pymc.gp.HSGP.html>`_. Parameters ---------- name : str Name of the prior and associated variables. X : 1d array-like of int or float Time points. X_mid : int or float Midpoint of the time points. dims : tuple of str or str Dimensions of the prior. If a tuple, the first element is the name of the time dimension, and the second may be any other dimension, across which independent time varying priors for each coordinate are desired (e.g. channels). m : int Number of basis functions. L : int Extent of basis functions. Set this to reflect the expected range of in+out-of-sample data (considering that time-indices are zero-centered). Default is `X_mid * 2` (identical to `c=2` in HSGP). eta_lam : float Exponential prior for the variance. ls_mu : float Mean of the inverse gamma prior for the lengthscale. ls_sigma : float Standard deviation of the inverse gamma prior for the lengthscale. cov_func : pm.gp.cov.Covariance Covariance function. Returns ------- pt.TensorVariable Time-varying prior. References ---------- - Ruitort-Mayol, G., and Anderson, M., and Solin, A., and Vehtari, A. (2022). Practical Hilbert Space Approximate Bayesian Gaussian Processes for Probabilistic Programming - Solin, A., Sarkka, S. (2019) Hilbert Space Methods for Reduced-Rank Gaussian Process Regression. """ if X_mid is None: X_mid = float(X.mean().eval()) if L is None: L = X_mid * 2 model = pm.modelcontext(None) if cov_func is None: eta = pm.Exponential(f"{name}_eta", lam=eta_lam) ls = pm.InverseGamma(f"{name}_ls", mu=ls_mu, sigma=ls_sigma) cov_func = eta**2 * pm.gp.cov.Matern52(1, ls=ls) model.add_coord("m", np.arange(m)) # type: ignore hsgp_dims: str | tuple[str, str] = "m" if isinstance(dims, tuple): hsgp_dims = (dims[1], "m") gp = pm.gp.HSGP(m=[m], L=[L], cov_func=cov_func) phi, sqrt_psd = gp.prior_linearized(Xs=X[:, None] - X_mid) hsgp_coefs = pm.Normal(f"{name}_hsgp_coefs", dims=hsgp_dims) f = phi @ (hsgp_coefs * sqrt_psd).T centered_f = f - f.mean(axis=0) + 1 return pm.Deterministic(name, centered_f, dims=dims)
[docs] def create_time_varying_intercept( time_index: pt.sharedvar.TensorSharedVariable, time_index_mid: int, time_resolution: int, intercept_dist: pm.Distribution, model_config: dict, ) -> pt.TensorVariable: """Create time-varying intercept. Parameters ---------- time_index : 1d array-like of int Time points. time_index_mid : int Midpoint of the time points. time_resolution : int Time resolution. model_config : dict Model configuration. """ with pm.modelcontext(None): if model_config["intercept_tvp_kwargs"]["L"] is None: model_config["intercept_tvp_kwargs"]["L"] = ( time_index_mid + DAYS_IN_YEAR / time_resolution ) if model_config["intercept_tvp_kwargs"]["ls_mu"] is None: model_config["intercept_tvp_kwargs"]["ls_mu"] = ( DAYS_IN_YEAR / time_resolution * 2 ) multiplier = time_varying_prior( name="intercept_time_varying_multiplier", X=time_index, dims="date", X_mid=time_index_mid, **model_config["intercept_tvp_kwargs"], ) intercept_base = intercept_dist( name="intercept_base", **model_config["intercept"]["kwargs"] ) return pm.Deterministic( name="intercept", var=intercept_base * multiplier, dims="date", )
[docs] def infer_time_index( date_series_new: pd.Series, date_series: pd.Series, time_resolution: int ) -> npt.NDArray[np.int_]: """Infer the time-index given a new dataset. Infers the time-indices by calculating the number of days since the first date in the dataset. """ return (date_series_new - date_series[0]).dt.days.values // time_resolution