mmm

Modules

base	Base class for Marketing Mix Models (MMM).
budget_optimizer	Budget optimization module.
components	Components for media transformation in the MMM model.
delayed_saturated_mmm	Media Mix Model class.
fourier	Fourier seasonality transformations.
lift_test	Lift test functions for the MMM.
plot
preprocessing	Preprocessing methods for the Marketing Mix Model.
transformers	Media transformation functions for Marketing Mix Models.
tvp	Time Varying Gaussian Process Multiplier for Marketing Mix Modeling (MMM).
utils	Utility functions for the Marketing Mix Modeling module.
validating	Validating methods for MMM classes.