BetaGeoBetaBinomModel.expected_purchases_new_customer

BetaGeoBetaBinomModel.expected_purchases_new_customer(data=None, *, t=None)

Predict the expected number of purchases for a new customer across t time periods.

Adapted from equation (8) in Bruce Hardie’s notes [1]:

Parameters:

tarray_like

Number of time periods over which to estimate purchases.

References

[1]

Peter Fader, Bruce Hardie, and Jen Shang. “Customer-Base Analysis in a Discrete-Time Noncontractual Setting”. Marketing Science, Vol. 29, No. 6 (Nov-Dec, 2010), pp. 1086-1108. https://www.brucehardie.com/papers/020/fader_et_al_mksc_10.pdf