MMM.channel_contributions_forward_pass

MMM.channel_contributions_forward_pass(channel_data, disable_logger_stdout=False)

Evaluate the channel contribution for a given channel data and a fitted model, ie. the forward pass.

We return the contribution in the original scale of the target variable.

Parameters:

channel_dataarray_like

Input channel data. Result of all the preprocessing steps.

disable_logger_stdoutbool, optional

If True, suppress logger output to stdout

Returns:

array_like

Transformed channel data.