ModifiedBetaGeoModel.expected_purchases_new_customer

ModifiedBetaGeoModel.expected_purchases_new_customer(data=None, *, t=None)

Compute the expected number of purchases for a new customer across t time periods.

Adapted from equation (4) in [1], and the legacy lifetimes library: CamDavidsonPilon/lifetimes

Parameters:

tarray_like

Number of time periods over which to estimate purchases.

References

[1]

Batislam, E.P., M. Denizel, A. Filiztekin (2007),

“Empirical validation and comparison of models for customer base analysis.” International Journal of Research in Marketing, 24 (3), 201-209. https://works.bepress.com/meltem-denizel/2/download/