ModelTerm#

class pymc_marketing.terms.ModelTerm[source]#

Base class for composable model terms.

Subclass ModelTerm to define reusable PyMC subgraph recipes. Custom terms compose with the built-ins (Parameter, Intercept, Dot, Transform) via +, *, and - and use the same helpers (collect_coords, register_data, build_param, set_data) — no framework changes required. See the module docstring Extending section for the full contract and an example.

Methods

`ModelTerm.__init__`()
`ModelTerm.add_coords`(ds)	Add coordinates to the model during `register_data`.
`ModelTerm.create_variable`()	Build the term's tensor contribution.
`ModelTerm.get_coords`(ds)	Return coordinates needed for this term.
`ModelTerm.register_data`(ds)	Register shared data variables as `pmd.Data`.
`ModelTerm.set_data`(ds[, model])	Update shared data variables for out-of-sample prediction.