<?xml version='1.0' encoding='utf-8'?>
<urlset xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.xarray_utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.xarray_utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.ModelBuilder.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.ModelBuilder.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.ModelFitter.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.ModelFitter.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.ModelIO.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.ModelIO.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.RegressionModelBuilder.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.RegressionModelBuilder.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.create_idata_accessor.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.create_idata_accessor.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.create_sample_kwargs.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.create_sample_kwargs.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_builder.requires_model.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_builder.requires_model.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_config.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_config.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_config.parse_model_config.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_config.parse_model_config.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_graph.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_graph.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.model_graph.deterministics_to_flat.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.model_graph.deterministics_to_flat.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.paths.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.paths.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.paths.URLPath.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.paths.URLPath.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.paths.create_data_url.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.paths.create_data_url.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pie.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pie.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pie.model.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pie.model.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pie.model.PIEModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pie.model.PIEModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.create_legend_handles.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.create_legend_handles.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.drop_scalar_coords.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.drop_scalar_coords.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.generate_colors.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.generate_colors.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.get_plot_coords.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.get_plot_coords.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.get_total_coord_size.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.get_total_coord_size.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.plot_curve.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.plot_curve.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.plot_hdi.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.plot_hdi.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.plot_samples.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.plot_samples.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.random_samples.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.random_samples.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.selections.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.selections.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.plot.set_subplot_kwargs_defaults.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.plot.set_subplot_kwargs_defaults.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pytensor_utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pytensor_utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pytensor_utils.ModelSamplerEstimator.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pytensor_utils.ModelSamplerEstimator.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pytensor_utils.SharedPosterior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pytensor_utils.SharedPosterior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pytensor_utils.extract_response_distribution.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pytensor_utils.extract_response_distribution.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pytensor_utils.merge_models.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pytensor_utils.merge_models.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.pytensor_utils.validate_unique_value_vars.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.pytensor_utils.validate_unique_value_vars.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.r2d2.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.r2d2.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.r2d2.R2D2.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.r2d2.R2D2.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.r2d2.R2D2Sigma.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.r2d2.R2D2Sigma.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.r2d2.R2D2Split.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.r2d2.R2D2Split.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization.DeferredFactory.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization.DeferredFactory.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization.DeserializationContext.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization.DeserializationContext.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization.Serializable.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization.Serializable.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization.SerializableBaseModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization.SerializableBaseModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization.TypeRegistry.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization.TypeRegistry.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization_migration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization_migration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization_migration.main.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization_migration.main.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.serialization_migration.migrate_idata.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.serialization_migration.migrate_idata.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.LaplacePrior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.LaplacePrior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.LogNormalPrior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.LogNormalPrior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.MaskedPrior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.MaskedPrior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.SpecialPrior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.SpecialPrior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.deserialize_alternative_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.deserialize_alternative_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.special_priors.is_alternative_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.special_priors.is_alternative_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.Dot.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.Dot.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.Intercept.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.Intercept.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.ModelTerm.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.ModelTerm.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.Parameter.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.Parameter.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.Product.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.Product.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.Sum.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.Sum.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.Transform.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.Transform.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.build_param.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.build_param.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.collect_coords.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.collect_coords.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.collect_terms.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.collect_terms.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.get_coords.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.get_coords.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.register_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.register_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.terms.set_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.terms.set_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.utils.from_netcdf.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.utils.from_netcdf.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/contributing/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/contributing/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/gallery/gallery.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/gallery/gallery.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/getting_started/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/getting_started/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/getting_started/installation/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/getting_started/installation/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/getting_started/quickstart/clv/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/getting_started/quickstart/clv/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/getting_started/quickstart/customer_choice/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/getting_started/quickstart/customer_choice/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/getting_started/quickstart/mmm/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/getting_started/quickstart/mmm/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/benefits/model_deployment.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/benefits/model_deployment.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/benefits/why_bayesian.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/benefits/why_bayesian.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/benefits/why_open_source.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/benefits/why_open_source.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/benefits/why_pymc_marketing.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/benefits/why_pymc_marketing.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/clv/clv_intro.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/clv/clv_intro.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/customer_choice/incrementality_intro.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/customer_choice/incrementality_intro.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/customer_choice/mv_its_intro.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/customer_choice/mv_its_intro.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/mmm/comparison.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/mmm/comparison.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/mmm/data_export.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/mmm/data_export.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/mmm/mmm_intro.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/mmm/mmm_intro.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/mmm/mmm_learning_path.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/mmm/mmm_learning_path.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/guide/mmm/resources.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/guide/mmm/resources.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/bass/bass_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/bass/bass_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/clv/bg_nbd.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/clv/bg_nbd.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/clv/clv_quickstart.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/clv/clv_quickstart.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/clv/gamma_gamma.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/clv/gamma_gamma.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/clv/mbg_nbd.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/clv/mbg_nbd.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/clv/pareto_nbd.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/clv/pareto_nbd.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/clv/sbg.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/clv/sbg.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/bayesian_blp.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/bayesian_blp.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/bayesian_blp_nevo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/bayesian_blp_nevo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/consideration_set_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/consideration_set_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/maxdiff.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/maxdiff.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/mixed_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/mixed_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/mnl_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/mnl_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/mv_its_saturated.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/mv_its_saturated.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/mv_its_unsaturated.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/mv_its_unsaturated.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/customer_choice/nested_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/customer_choice/nested_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/general/model_configuration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/general/model_configuration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/general/other_nuts_samplers.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/general/other_nuts_samplers.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/general/prior_predictive.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/general/prior_predictive.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/adstock_functions_guide.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/adstock_functions_guide.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_allocation_assessment.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_allocation_assessment.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_brand_metrics_long_term.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_brand_metrics_long_term.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_budget_allocation_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_budget_allocation_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_build_from_yml_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_build_from_yml_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_case_study.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_case_study.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_case_study2.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_case_study2.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_causal_identification.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_causal_identification.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_causal_reasoning_and_discovery.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_causal_reasoning_and_discovery.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_chronos.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_chronos.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_components.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_components.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_cost_per_unit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_cost_per_unit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_counterfactuals.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_counterfactuals.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_credibility_disaggregation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_credibility_disaggregation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_custom_splines.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_custom_splines.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_data_generator.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_data_generator.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_dims_migration_guide.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_dims_migration_guide.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_evaluation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_evaluation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_fivetran_connectors.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_fivetran_connectors.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_funnel_from_yml.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_funnel_from_yml.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_funnel_mueffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_funnel_mueffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_funnel_mueffect_advanced.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_funnel_mueffect_advanced.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_gam_options.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_gam_options.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_geolift_calibration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_geolift_calibration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_halo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_halo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_intro_upper_funnel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_intro_upper_funnel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_lift_test.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_lift_test.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_media_inflation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_media_inflation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_media_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_media_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_migration_guide.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_migration_guide.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_multi_objective_optimization.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_multi_objective_optimization.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_multidimensional_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_multidimensional_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_multiplicative.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_multiplicative.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_plot_suite_migration_guide.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_plot_suite_migration_guide.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_prior_sensitivity.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_prior_sensitivity.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_quickstart.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_quickstart.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_roas.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_roas.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_roas_calibration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_roas_calibration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_roas_experimentation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_roas_experimentation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_roas_parametrization.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_roas_parametrization.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_sensitivity_analysis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_sensitivity_analysis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_time_slice_cross_validation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_time_slice_cross_validation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_time_varying_media_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_time_varying_media_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_tvp_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_tvp_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_upper_funnel_causal_approach.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_upper_funnel_causal_approach.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_var_budget_optimization.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/mmm_var_budget_optimization.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/mmm/plot_interactive.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/mmm/plot_interactive.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/notebooks/pie/pie_example.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/notebooks/pie/pie_example.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.media_transformation.MediaConfigList.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.media_transformation.MediaConfigList.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.media_transformation.MediaTransformation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.media_transformation.MediaTransformation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.mmm.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.mmm.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.mmm.BudgetOptimizerWrapper.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.mmm.BudgetOptimizerWrapper.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.mmm.MMM.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.mmm.MMM.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.multidimensional.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.multidimensional.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.optimization_variables.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.optimization_variables.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.optimization_variables.LeverVariable.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.optimization_variables.LeverVariable.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.optimization_variables.MediaVariable.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.optimization_variables.MediaVariable.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.optimization_variables.OptimizationVariable.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.optimization_variables.OptimizationVariable.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.optimization_variables.OptimizationVariables.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.optimization_variables.OptimizationVariables.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.optimization_variables.align_to_model_coords.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.optimization_variables.align_to_model_coords.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plot.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plot.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plot.MMMPlotSuite.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plot.MMMPlotSuite.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plot_interactive.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plot_interactive.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.budget.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.budget.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.budget.BudgetPlots.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.budget.BudgetPlots.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.cv.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.cv.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.decomposition.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.decomposition.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.decomposition.DecompositionPlots.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.decomposition.DecompositionPlots.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.diagnostics.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.diagnostics.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.sensitivity.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.sensitivity.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.suite.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.suite.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.suite.MMMPlotSuiteFacade.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.suite.MMMPlotSuiteFacade.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.transformations.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.transformations.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.plotting.transformations.TransformationPlots.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.plotting.transformations.TransformationPlots.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.preprocessing.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.preprocessing.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.preprocessing.StandardizeControls.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.preprocessing.StandardizeControls.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.preprocessing.preprocessing_method_X.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.preprocessing.preprocessing_method_X.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.preprocessing.preprocessing_method_y.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.preprocessing.preprocessing_method_y.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.DataDerivedScaling.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.DataDerivedScaling.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.FixedScaling.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.FixedScaling.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.Scaling.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.Scaling.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.VariableScaling.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.VariableScaling.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.deserialize_variable_scaling.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.deserialize_variable_scaling.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.panel_channel_fixed_scaling_remaining_dims.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.panel_channel_fixed_scaling_remaining_dims.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.scaling.validate_fixed_scaling_keys.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.scaling.validate_fixed_scaling_keys.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.sensitivity_analysis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.sensitivity_analysis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.ChannelDependentEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.ChannelDependentEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.SpendProbe.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.SpendProbe.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.SpendReach.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.SpendReach.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.TemporalReach.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.TemporalReach.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.linear_predictor.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.linear_predictor.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.spend_reach.resolve_channel_dependent_effects.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.spend_reach.resolve_channel_dependent_effects.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.budget.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.budget.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.budget.BudgetSummaryFactory.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.budget.BudgetSummaryFactory.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.budget.prepare_allocation_roas.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.budget.prepare_allocation_roas.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.budget.prepare_contribution_over_time.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.budget.prepare_contribution_over_time.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.cv.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.cv.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.cv.MMMCVSummaryFactory.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.cv.MMMCVSummaryFactory.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.factory.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.factory.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.factory.MMMSummaryFactory.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.factory.MMMSummaryFactory.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.StatsHelper.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.StatsHelper.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_channel_shares.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_channel_shares.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_residuals.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_residuals.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_summary_stats_with_hdi.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_summary_stats_with_hdi.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_waterfall_components.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.compute_waterfall_components.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.convert_output.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.convert_output.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.dataframe_to_json_records.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.dataframe_to_json_records.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.get_channel_x_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.get_channel_x_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.get_prior_for_plot.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.get_prior_for_plot.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.helpers.prepare_sensitivity_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.helpers.prepare_sensitivity_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.sensitivity_analysis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.sensitivity_analysis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.sensitivity_marginal.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.sensitivity_marginal.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.sensitivity_uplift.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.summary.sensitivity.sensitivity_uplift.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.time_slice_cross_validation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.time_slice_cross_validation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.ConvMode.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.ConvMode.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.TanhSaturationParameters.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.TanhSaturationParameters.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.WeibullType.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.WeibullType.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.batched_convolution.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.batched_convolution.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.binomial_adstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.binomial_adstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.delayed_adstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.delayed_adstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.geometric_adstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.geometric_adstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.hill_function.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.hill_function.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.hill_saturation_sigmoid.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.hill_saturation_sigmoid.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.inverse_scaled_logistic_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.inverse_scaled_logistic_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.logistic_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.logistic_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.michaelis_menten.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.michaelis_menten.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.root_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.root_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.tanh_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.tanh_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.tanh_saturation_baselined.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.tanh_saturation_baselined.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.transformers.weibull_adstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.transformers.weibull_adstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.tvp.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.tvp.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.tvp.create_hsgp_from_config.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.tvp.create_hsgp_from_config.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.tvp.create_time_varying_gp_multiplier.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.tvp.create_time_varying_gp_multiplier.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.tvp.infer_time_index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.tvp.infer_time_index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.tvp.is_hsgp_kwargs_format.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.tvp.is_hsgp_kwargs_format.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.tvp.time_varying_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.tvp.time_varying_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.types.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.types.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.types.MMMBuilder.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.types.MMMBuilder.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.adjusted_value_at_risk_score.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.adjusted_value_at_risk_score.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.average_response.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.average_response.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.conditional_value_at_risk.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.conditional_value_at_risk.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.diversification_ratio.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.diversification_ratio.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.mean_tightness_score.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.mean_tightness_score.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.portfolio_entropy.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.portfolio_entropy.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.raroc.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.raroc.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.sharpe_ratio.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.sharpe_ratio.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.tail_distance.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.tail_distance.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utility.value_at_risk.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utility.value_at_risk.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.add_noise_to_channel_allocation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.add_noise_to_channel_allocation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.apply_sklearn_transformer_across_dim.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.apply_sklearn_transformer_across_dim.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.build_contributions.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.build_contributions.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.cdf.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.cdf.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.create_index.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.create_index.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.create_new_spend_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.create_new_spend_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.create_zero_dataset.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.create_zero_dataset.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.density.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.density.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.utils.transform_1d_array.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.utils.transform_1d_array.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.ValidateChannelColumns.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.ValidateChannelColumns.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.ValidateControlColumns.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.ValidateControlColumns.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.ValidateDateColumn.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.ValidateDateColumn.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.ValidateTargetColumn.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.ValidateTargetColumn.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.validation_method_X.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.validation_method_X.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.validating.validation_method_y.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.validating.validation_method_y.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.MediaMuEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.MediaMuEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.Model.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.Model.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.MuEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.MuEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.safe_to_datetime.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.safe_to_datetime.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.BudgetOptimizer.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.BudgetOptimizer.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.BuildMergedModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.BuildMergedModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.ConstraintResidual.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.ConstraintResidual.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.CustomModelWrapper.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.CustomModelWrapper.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.PlanEvaluation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.PlanEvaluation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.merge_inference_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.merge_inference_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.merge_models_and_idata.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.merge_models_and_idata.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.budget_optimizer.optimizer_xarray_builder.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.budget_optimizer.optimizer_xarray_builder.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.factories.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.factories.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.factories.build.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.factories.build.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.factories.locate.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.factories.locate.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.factories.naming.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.factories.naming.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.factories.resolve.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.factories.resolve.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.schema.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.schema.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.schema.BuildSpec.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.schema.BuildSpec.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.schema.CalibrationStep.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.schema.CalibrationStep.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.schema.DataConfig.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.schema.DataConfig.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.schema.MMMYamlConfig.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.schema.MMMYamlConfig.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.schema.suggest_typo_fix.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.schema.suggest_typo_fix.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.yaml.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.yaml.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.builders.yaml.build_mmm_from_yaml.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.builders.yaml.build_mmm_from_yaml.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.causal.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.causal.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.causal.BuildModelFromDAG.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.causal.BuildModelFromDAG.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.causal.CausalGraphModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.causal.CausalGraphModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.causal.TBFPC.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.causal.TBFPC.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.causal.TestResult.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.causal.TestResult.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.AdstockTransformation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.AdstockTransformation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.BinomialAdstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.BinomialAdstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.DelayedAdstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.DelayedAdstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.GeometricAdstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.GeometricAdstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.NoAdstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.NoAdstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.WeibullCDFAdstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.WeibullCDFAdstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.adstock.WeibullPDFAdstock.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.adstock.WeibullPDFAdstock.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.base.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.base.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.base.Transformation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.base.Transformation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.HillSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.HillSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.HillSaturationSigmoid.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.HillSaturationSigmoid.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.LogSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.LogSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.LogisticSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.LogisticSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.NoSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.NoSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.RootSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.RootSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.SaturationTransformation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.SaturationTransformation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.TanhSaturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.TanhSaturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.components.saturation.TanhSaturationBaselined.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.components.saturation.TanhSaturationBaselined.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.constraints.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.constraints.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.constraints.Constraint.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.constraints.Constraint.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.constraints.build_default_sum_constraint.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.constraints.build_default_sum_constraint.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.constraints.compile_constraints_for_scipy.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.constraints.compile_constraints_for_scipy.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.CounterfactualEvaluator.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.CounterfactualEvaluator.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.CounterfactualScenarios.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.CounterfactualScenarios.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.DateIndexedInput.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.DateIndexedInput.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.EvaluationWindows.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.EvaluationWindows.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.PeriodWindow.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.PeriodWindow.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.counterfactual.find_named_node.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.counterfactual.find_named_node.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.data_conversion.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.data_conversion.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.data_conversion.to_mmm_dataset.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.data_conversion.to_mmm_dataset.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.decomposition.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.decomposition.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.decomposition.identity_counterfactual_component.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.decomposition.identity_counterfactual_component.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.decomposition.log_counterfactual_remove_component.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.decomposition.log_counterfactual_remove_component.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.decomposition.original_scale_prediction_from_mu.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.decomposition.original_scale_prediction_from_mu.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.decomposition.safe_proportional_share.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.decomposition.safe_proportional_share.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.dims.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.dims.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.evaluation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.evaluation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.evaluation.calculate_metric_distributions.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.evaluation.calculate_metric_distributions.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.evaluation.compute_summary_metrics.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.evaluation.compute_summary_metrics.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.evaluation.summarize_metric_distributions.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.evaluation.summarize_metric_distributions.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.AsymmetricGaussianBasis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.AsymmetricGaussianBasis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.Basis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.Basis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.EventEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.EventEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.GaussianBasis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.GaussianBasis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.HalfGaussianBasis.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.HalfGaussianBasis.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.events.days_from_reference.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.events.days_from_reference.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.fourier.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.fourier.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.fourier.FourierBase.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.fourier.FourierBase.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.fourier.MonthlyFourier.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.fourier.MonthlyFourier.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.fourier.WeeklyFourier.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.fourier.WeeklyFourier.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.fourier.YearlyFourier.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.fourier.YearlyFourier.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.fourier.generate_fourier_modes.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.fourier.generate_fourier_modes.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.HSGP.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.HSGP.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.HSGPBase.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.HSGPBase.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.HSGPPeriodic.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.HSGPPeriodic.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.PeriodicCovFunc.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.PeriodicCovFunc.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.SoftPlusHSGP.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.SoftPlusHSGP.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.approx_hsgp_hyperparams.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.approx_hsgp_hyperparams.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.create_complexity_penalizing_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.create_complexity_penalizing_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.create_constrained_inverse_gamma_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.create_constrained_inverse_gamma_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.create_eta_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.create_eta_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.hsgp.create_m_and_L_recommendations.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.hsgp.create_m_and_L_recommendations.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.incrementality.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.incrementality.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.incrementality.IdentityLinkReducer.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.incrementality.IdentityLinkReducer.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.incrementality.IncrementalReducer.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.incrementality.IncrementalReducer.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.incrementality.Incrementality.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.incrementality.Incrementality.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.incrementality.LogLinkReducer.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.incrementality.LogLinkReducer.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.add_cost_per_target_observations.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.add_cost_per_target_observations.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.add_cost_per_target_potentials.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.add_cost_per_target_potentials.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.add_lift_measurements_to_likelihood_from_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.add_lift_measurements_to_likelihood_from_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.add_saturation_observations.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.add_saturation_observations.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.assert_is_subset.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.assert_is_subset.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.assert_monotonic.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.assert_monotonic.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.create_time_varying_saturation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.create_time_varying_saturation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.exact_row_indices.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.exact_row_indices.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.scale_channel_lift_measurements.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.scale_channel_lift_measurements.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.scale_lift_measurements.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.scale_lift_measurements.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.lift_test.scale_target_for_lift_measurements.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.lift_test.scale_target_for_lift_measurements.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.linear_regression.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.linear_regression.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.linear_regression.FancyLinearRegression.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.linear_regression.FancyLinearRegression.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.linear_trend.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.linear_trend.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.linear_trend.LinearTrend.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.linear_trend.LinearTrend.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.link.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.link.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.link.IdentityLinkSpec.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.link.IdentityLinkSpec.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.link.LinkFunction.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.link.LinkFunction.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.link.LinkSpec.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.link.LinkSpec.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.link.LogLinkSpec.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.link.LogLinkSpec.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.link.get_link_spec.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.link.get_link_spec.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.media_transformation.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.media_transformation.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.media_transformation.MediaConfig.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.media_transformation.MediaConfig.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.plotting.plot_decomposition.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.plotting.plot_decomposition.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.plotting.plot_peak.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.plotting.plot_peak.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.causal_utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.causal_utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.causal_utils.same_markov_equivalence_class_CPdag.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.causal_utils.same_markov_equivalence_class_CPdag.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.distributions.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.distributions.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.distributions.BetaGeoBetaBinom.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.distributions.BetaGeoBetaBinom.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.distributions.BetaGeoNBD.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.distributions.BetaGeoNBD.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.distributions.ModifiedBetaGeoNBD.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.distributions.ModifiedBetaGeoNBD.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.distributions.ParetoNBD.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.distributions.ParetoNBD.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.distributions.ShiftedBetaGeometric.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.distributions.ShiftedBetaGeometric.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.basic.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.basic.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.basic.CLVModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.basic.CLVModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.beta_geo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.beta_geo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.beta_geo.BetaGeoModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.beta_geo.BetaGeoModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.beta_geo_beta_binom.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.beta_geo_beta_binom.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.GammaGammaModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.GammaGammaModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.modified_beta_geo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.modified_beta_geo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.pareto_nbd.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.pareto_nbd.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.plotting.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.plotting.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.plotting.plot_customer_exposure.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.plotting.plot_customer_exposure.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.plotting.plot_expected_purchases_over_time.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.plotting.plot_expected_purchases_over_time.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.plotting.plot_expected_purchases_ppc.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.plotting.plot_expected_purchases_ppc.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.plotting.plot_frequency_recency_matrix.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.plotting.plot_frequency_recency_matrix.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.plotting.plot_probability_alive_matrix.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.plotting.plot_probability_alive_matrix.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.utils.customer_lifetime_value.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.utils.customer_lifetime_value.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.utils.rfm_segments.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.utils.rfm_segments.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.utils.rfm_summary.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.utils.rfm_summary.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.utils.rfm_train_test_split.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.utils.rfm_train_test_split.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.utils.to_xarray.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.clv.utils.to_xarray.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.bayesian_blp.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.bayesian_blp.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.bayesian_blp.BayesianBLP.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.bayesian_blp.BayesianBLP.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.consideration_set_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.consideration_set_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.maxdiff.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.maxdiff.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.maxdiff.MaxDiffArrays.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.maxdiff.MaxDiffArrays.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.maxdiff.prepare_maxdiff_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.maxdiff.prepare_maxdiff_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mixed_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mixed_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mixed_logit.MixedLogit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mixed_logit.MixedLogit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mnl_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mnl_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mnl_logit.MNLogit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mnl_logit.MNLogit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mv_its.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mv_its.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mv_its.MVITS.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mv_its.MVITS.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.mv_its.plot_product.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.mv_its.plot_product.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.nested_logit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.nested_logit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.nested_logit.NestedLogit.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.nested_logit.NestedLogit.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_blp_panel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_blp_panel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_maxdiff_conjoint_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_maxdiff_conjoint_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_maxdiff_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_maxdiff_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_saturated_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_saturated_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_unsaturated_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.synthetic_data.generate_unsaturated_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.brand_buyer_nu.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.brand_buyer_nu.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.buyer_nu_posterior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.buyer_nu_posterior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.consumer_taste_grid.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.consumer_taste_grid.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.demand_concentration_gini.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.demand_concentration_gini.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_brand_buyer_heatmap.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_brand_buyer_heatmap.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_buyer_profile_heatmap.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_buyer_profile_heatmap.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_demand_concentration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_demand_concentration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_taste_profile_stacked.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.plot_taste_profile_stacked.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.taste_type_demand_share.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.customer_choice.taste_profiles.taste_type_demand_share.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.fivetran.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.fivetran.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.fivetran.FivetranAccessor.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.fivetran.FivetranAccessor.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.fivetran.process_fivetran_ad_reporting.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.fivetran.process_fivetran_ad_reporting.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.fivetran.process_fivetran_shopify_unique_orders.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.fivetran.process_fivetran_shopify_unique_orders.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.mmm_wrapper.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.mmm_wrapper.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.schema.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.schema.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.schema.InferenceDataGroupSchema.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.schema.InferenceDataGroupSchema.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.schema.MMMIdataSchema.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.schema.MMMIdataSchema.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.schema.VariableSchema.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.schema.VariableSchema.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.aggregate_idata_dims.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.aggregate_idata_dims.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.aggregate_idata_time.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.aggregate_idata_time.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.broadcast_over_date.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.broadcast_over_date.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.filter_idata_by_dates.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.filter_idata_by_dates.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.filter_idata_by_dims.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.filter_idata_by_dims.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.get_posterior_predictive.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.get_posterior_predictive.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.get_prior.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.get_prior.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.get_prior_predictive.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.get_prior_predictive.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.idata_from_zarr.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.idata_from_zarr.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.idata_to_zarr.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.idata_to_zarr.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.subsample_draws.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.subsample_draws.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.data.idata.utils.sum_contributions_over_time.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.data.idata.utils.sum_contributions_over_time.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.hsgp_kwargs.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.hsgp_kwargs.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.hsgp_kwargs.CovFunc.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.hsgp_kwargs.CovFunc.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.hsgp_kwargs.HSGPKwargs.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.hsgp_kwargs.HSGPKwargs.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.metrics.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.metrics.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.metrics.crps.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.metrics.crps.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.metrics.nmae.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.metrics.nmae.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.metrics.nrmse.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.metrics.nrmse.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.metrics.per_observation_crps.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.metrics.per_observation_crps.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.MMMWrapper.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.MMMWrapper.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.autolog.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.autolog.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.create_log_callback.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.create_log_callback.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.load_mmm.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.load_mmm.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_arviz_summary.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_arviz_summary.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_bass_configuration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_bass_configuration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_error.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_error.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_inference_data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_inference_data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_likelihood_type.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_likelihood_type.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_metadata.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_metadata.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_mmm.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_mmm.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_mmm_configuration.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_mmm_configuration.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_mmm_evaluation_metrics.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_mmm_evaluation_metrics.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_model_derived_info.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_model_derived_info.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_model_graph.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_model_graph.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_sample_diagnostics.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_sample_diagnostics.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_types_of_parameters.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_types_of_parameters.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mlflow.log_versions.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mlflow.log_versions.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.ControlMuEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.ControlMuEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.DataVarMuEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.DataVarMuEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.EventAdditiveEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.EventAdditiveEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.FourierEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.FourierEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.IncrementalitySpec.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.IncrementalitySpec.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.mmm.additive_effect.LinearTrendEffect.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.mmm.additive_effect.LinearTrendEffect.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.data.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.data.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.data.to_bass_dataset.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.data.to_bass_dataset.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.model.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.model.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.model.BassModel.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.model.BassModel.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.model.BassPriors.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.model.BassPriors.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.model.F.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.model.F.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.model.create_bass_model.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.model.create_bass_model.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.model.f.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.model.f.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.plotting.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.plotting.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.plotting.plot_adoption_curve.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.plotting.plot_adoption_curve.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.bass.plotting.plot_cumulative.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/api/generated/pymc_marketing.bass.plotting.plot_cumulative.html" /></url><url><loc>https://www.pymc-marketing.io/en/stable/404.html</loc><xhtml:link rel="alternate" hreflang="es" href="https://www.pymc-marketing.io/es/stable/404.html" /></url></urlset>