Installation

Installing PyMC-Marketing

PyMC-Marketing requires Python 3.10 or greater.

Install the pymc-marketing package with pip:

pip install pymc-marketing

You can also install the development version of PyMC-Marketing with:

pip install git+https://github.com/pymc-labs/pymc-marketing.git

Next, you can create a new Jupyter notebook with either JupyterLab or VS Code.

JupyterLab Notebook

After installing the pymc-marketing package, install JupyterLab and launch it:

pip install jupyterlab
jupyter lab

VS Code Notebook

After installing the pymc-marketing package, install ipykernel:

pip install ipykernel

Start VS Code and ensure that the “Jupyter” extension is installed. Press Ctrl + Shift + P and type “Python: Select Interpreter”. Press Ctrl + Shift + P and type “Create: New Jupyter Notebook”.

Installation for developers

If you are a developer of pymc-marketing, or want to start contributing, refer to the contributing guide to get started.

See the official PyMC installation guide if more detail is needed.