Guide

Are you looking for introductory material on Marketing Mix Models or Customer Lifetime Value? This section provides a guide to the concepts and techniques used in PyMC-Marketing.

Benefits of PyMC-Marketing

• Why PyMC-Marketing?
• Why Bayesian?
• Why embrace open source?
• Model deployment

Media Mix Models

• Introduction to Media Mix Modeling
• How we compare
• Resources

Customer Lifetime Value

• Introduction to Customer Lifetime Value

Customer Choice

• Introduction to causal product incrementality analysis
• Multivariate interrupted time series models