API

Modules

bass	Bass model.
clv	CLV models and utilities.
customer_choice	Customer Choice module.
deserialize	Deserialize into a PyMC-Marketing object.
hsgp_kwargs	Class to store and validate keyword argument for the Hilbert Space Gaussian Process (HSGP) components.
metrics	Evaluation Metrics.
mlflow	MLflow logging utilities for PyMC models.
mmm	Marketing Mix Models (MMM).
model_builder	Base class responsible of the high level API for model building, fitting saving and loading.
model_config	Model configuration utilities.
model_graph	Functions to manipulate PyMC models as graphs.
plot	Plot distributions stored in xarray.DataArray across coordinates.
prior	Class that represents a prior distribution.
utils	Utility functions for PyMC Marketing.