additive_effect

Additive effects for the multidimensional Marketing Mix Model.

Classes

EventAdditiveEffect(**data)	Event effect class for the MMM.
FourierEffect(fourier)	Fourier seasonality additive effect for MMM.
LinearTrendEffect(trend, prefix)	Wrapper for LinearTrend to use with MMM's MuEffect protocol.
MMM(*args, **kwargs)	Protocol MMM.
MuEffect(*args, **kwargs)	Protocol for arbitrary additive mu effect.