base#
Base class for adstock and saturation functions used in MMM.
Use the subclasses directly for custom transformations:
Adstock Transformations:
pymc_marketing.mmm.components.adstock.AdstockTransformation
Saturation Transformations:
pymc_marketing.mmm.components.saturation.SaturationTransformation
Functions
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Create a metaclass for registering subclasses. |
Classes
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Base class for adstock and saturation functions. |
Exceptions
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Exception when a transformation is duplicated. |
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Error if the function doesn't have a data parameter. |
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Error when the functions and specified priors don't match up. |