events#

Event transformations.

This module provides event transformations for use in Marketing Mix Models.

(Source code, png, hires.png, pdf)

../../_images/pymc_marketing-mmm-events-1.png

Functions

basis_from_dict(data)

Create a basis transformation from a dictionary.

days_from_reference(dates, reference_date)

Calculate the difference in days between dates and a reference date.

Classes

Basis([priors, prefix])

Basis transformation associated with an event model.

EventEffect(**data)

Event effect associated with an event model.

GaussianBasis([priors, prefix])

Gaussian basis transformation.