TanhSaturationBaselinedParameters

class pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters(x0, gain, r)

Methods

TanhSaturationBaselinedParameters.__init__()
TanhSaturationBaselinedParameters.count(value, /)	Return number of occurrences of value.
TanhSaturationBaselinedParameters.debaseline()	Change the parameterization to baselined to be classic saturation and cac.
TanhSaturationBaselinedParameters.index(value)	Return first index of value.
TanhSaturationBaselinedParameters.rebaseline(x1)	Change the parameterization to baselined at \(x_1\).

Attributes

gain	ROAS at \(x_0\).
r	Overspend Fraction.
x0	Baseline spend.