mmm

Modules

pymc_marketing.mmm.base	Base class for Marketing Mix Models (MMM).
pymc_marketing.mmm.budget_optimizer	Budget optimization module.
pymc_marketing.mmm.delayed_saturated_mmm	Media Mix Model with delayed adstock and logistic saturation class.
pymc_marketing.mmm.lift_test	Lift test functions for the MMM.
pymc_marketing.mmm.preprocessing	Preprocessing methods for the Marketing Mix Model.
pymc_marketing.mmm.transformers	Media transformation functions for Marketing Mix Models.
pymc_marketing.mmm.utils	Utility functions for the Marketing Mix Modeling module.
pymc_marketing.mmm.validating	Validating methods for MMM classes.