BaseDelayedSaturatedMMM.__init__#
- BaseDelayedSaturatedMMM.__init__(date_column, channel_columns, adstock_max_lag, model_config=None, sampler_config=None, validate_data=True, control_columns=None, yearly_seasonality=None, **kwargs)[source]#
Constructor method.
- Parameters:
date_column (str) – Column name of the date variable.
channel_columns (List[str]) – Column names of the media channel variables.
model_config (Dictionary, optional) – dictionary of parameters that initialise model configuration. Class-default defined by the user default_model_config method.
sampler_config (Dictionary, optional) – dictionary of parameters that initialise sampler configuration. Class-default defined by the user default_sampler_config method.
validate_data (bool, optional) – Whether to validate the data before fitting to model, by default True.
control_columns (Optional[List[str]], optional) – Column names of control variables to be added as additional regressors, by default None
adstock_max_lag (int, optional) – Number of lags to consider in the adstock transformation, by default 4
yearly_seasonality (Optional[int], optional) – Number of Fourier modes to model yearly seasonality, by default None.