scale_channel_lift_measurements

pymc_marketing.mmm.lift_test.scale_channel_lift_measurements(df_lift_test, channel_col, channel_columns, transform)

Scale the lift measurements for a specific channel.

Parameters:

df_lift_testpd.DataFrame

DataFrame with lift test results with the following columns:

• x: x axis value of the lift test.

• delta_x: change in x axis value of the lift test.

• channel_col: channel to scale.

channel_colstr

Name of the channel to scale.

channel_columnslist[str]

List of channel values in the model. All lift tests results will be a subset of these values.

transformCallable[[np.ndarray], np.ndarray]

Function to scale the lift measurements.

Returns:

pd.DataFrame

DataFrame with the scaled lift measurements.