MuEffect

class pymc_marketing.mmm.additive_effect.MuEffect(*args, **kwargs)

Protocol for arbitrary additive mu effect.

Methods

MuEffect.__init__(*args, **kwargs)
MuEffect.create_data(mmm)	Create the required data in the model.
MuEffect.create_effect(mmm)	Create the additive effect in the model.
MuEffect.set_data(mmm, model, X)	Set the data for new predictions.