MMMPlotSuite#

class pymc_marketing.mmm.plot.MMMPlotSuite(idata)[source]#

Media Mix Model Plot Suite.

Provides methods for visualizing the posterior predictive distribution, contributions over time, and saturation curves for a Media Mix Model.

Methods

MMMPlotSuite.__init__(idata)

MMMPlotSuite.allocated_contribution_by_channel_over_time(samples)

Plot the allocated contribution by channel with uncertainty intervals.

MMMPlotSuite.budget_allocation(samples[, ...])

Plot the budget allocation and channel contributions.

MMMPlotSuite.contributions_over_time(var[, ...])

Plot the time-series contributions for each variable in var.

MMMPlotSuite.posterior_predictive([var, ...])

Plot time series from the posterior predictive distribution.

MMMPlotSuite.saturation_curves_scatter([...])

Plot the saturation curves for each channel.