GeometricAdstock#

class pymc_marketing.mmm.components.adstock.GeometricAdstock(l_max, normalize=True, mode=ConvMode.After, priors=None, prefix=None)[source]#

Wrapper around geometric adstock function.

For more information, see pymc_marketing.mmm.transformers.geometric_adstock().

(Source code, png, hires.png, pdf)

../../_images/pymc_marketing-mmm-components-adstock-GeometricAdstock-1.png

Methods

`GeometricAdstock.__init__`(l_max[, ...])
`GeometricAdstock.apply`(x[, dims])	Called within a model context.
`GeometricAdstock.function`(x, alpha)
`GeometricAdstock.plot_curve`(curve[, ...])	Plot curve HDI and samples.
`GeometricAdstock.plot_curve_hdi`(curve[, ...])	Plot the HDI of the curve.
`GeometricAdstock.plot_curve_samples`(curve[, ...])	Plot samples from the curve.
`GeometricAdstock.sample_curve`(parameters[, ...])	Sample the adstock transformation given parameters.
`GeometricAdstock.sample_prior`([coords])	Sample the priors for the transformation.
`GeometricAdstock.update_priors`(priors)	Helper to update the priors for a function after initialization.

Attributes

`default_priors`
`lookup_name`
`model_config`	Mapping from variable name to prior for the model.
`prefix`
`variable_mapping`	Mapping from parameter name to variable name in the model.