delayed_saturated_mmm

Media Mix Model class.

Classes

BaseMMM(date_column, channel_columns, ...[, ...])	Base class for a media mix model using Delayed Adstock and Logistic Saturation (see [R1852be68c2ae-1]).
DelayedSaturatedMMM(date_column, ...[, ...])
MMM(date_column, channel_columns, ...[, ...])	Media Mix Model class, Delayed Adstock and logistic saturation as default initialization (see [R2891692165de-1]).