How-to

MMMs

• MMM Example Notebook
• Budget Allocation with PyMC-Marketing
• Lift Test Calibration
• MMM with time-varying parameters (TVP)
• MMM with time-varying media baseline
• Custom Models with MMM components

CLVs

• CLV Quickstart
• BG/NBD Model
• Gamma-gamma Model
• Pareto/NBD Model
• Shifted Beta Geometric model with individual customer data

General

• Other NUTS Samplers