How-to

Here you will find a collection of examples and how-to guides for using PyMC-Marketing MMM and CLV models.

MMMs

• MMM Example Notebook
• Budget Allocation with PyMC-Marketing
• Lift Test Calibration
• MMMs and Pearl’s ladder of causal inference
• MMM with time-varying parameters (TVP)
• MMM with time-varying media baseline
• Custom Models with MMM components
• Case Study: Unobserved Confounders, ROAS and Lift Tests
• Time-Slice-Cross-Validation and Parameter Stability
• MMM End-to-End Case Study

CLVs

• CLV Quickstart
• BG/NBD Model
• Gamma-gamma Model
• Pareto/NBD Model
• Shifted Beta Geometric model with individual customer data

General

• Other NUTS Samplers
• Model Configuration