lift_test

Lift test functions for the MMM.

Functions

add_lift_measurements_to_likelihood(...[, ...])	Add lift measurements to the likelihood of the model.
add_logistic_empirical_lift_measurements_to_likelihood(...)	Add empirical lift measurements to the likelihood of the model.
add_menten_empirical_lift_measurements_to_likelihood(...)	Add empirical lift measurements to the likelihood of the model.
calculate_lift_measurements_from_curve(...)	Calculate the lift measurements at two spends.
index_variable(var_dims, var, indices)	Index the TensorVariable based on the required lift test indices.
indices_from_lift_tests(df_lift_test, model, ...)	Get the indices of the lift test results in the model.
lift_test_indices(df_lift_test, model)	Get the indices of the lift test results in the model.
required_dims_from_named_vars_to_dims(...)	Get the required dimensions from a named_vars_to_dims dictionary.
scale_channel_lift_measurements(...)	Scale the lift measurements for a specific channel.
scale_lift_measurements(df_lift_test, ...)	Scale the DataFrame with lift test results to be used in the model.
scale_target_for_lift_measurements(target, ...)	Scale the target for the lift measurements.

Exceptions

MissingLiftTestError(missing_values)