scale_channel_lift_measurements

pymc_marketing.mmm.lift_test.scale_channel_lift_measurements(df_lift_test, channel_col, channel_columns, transform)

Scale the lift measurements for a specific channel.

Parameters:

• df_lift_test (pd.DataFrame) –

  DataFrame with lift test results with the following columns:

  • x: x axis value of the lift test.

  • delta_x: change in x axis value of the lift test.

  • channel_col: channel to scale.

• channel_col (str) – Name of the channel to scale.

• channel_columns (list[str]) – List of channel values in the model. All lift tests results will be a subset of these values.

• transform (Callable[[np.ndarray], np.ndarray]) – Function to scale the lift measurements.

Returns:

DataFrame with the scaled lift measurements.

Return type:

pd.DataFrame