TanhSaturationBaselinedParameters

class pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters(x0: XTensorLike, gain: XTensorLike, r: XTensorLike)

Representation of tanh saturation parameters in baselined form.

Parameters:

x0XTensorLike

Baseline spend.

gainXTensorLike

ROAS at \(x_0\).

rXTensorLike

Overspend Fraction.

Methods

TanhSaturationBaselinedParameters.__init__(...)
TanhSaturationBaselinedParameters.debaseline()	Change the parameterization to baselined to be classic saturation and cac.
TanhSaturationBaselinedParameters.rebaseline(x1)	Change the parameterization to baselined at \(x_1\).

Attributes

TanhSaturationBaselinedParameters.gain	Alias for field number 1
TanhSaturationBaselinedParameters.r	Alias for field number 2
TanhSaturationBaselinedParameters.x0	Alias for field number 0