MediaConfig

class pymc_marketing.mmm.media_transformation.MediaConfig(name, columns, media_transformation)

Configuration for a media transformation to certain media channels.

Parameters:

namestr

The name of the media transformation and prefix of all media variables.

columnslist[str]

The media channels to apply the transformation to.

media_transformationMediaTransformation

The media transformation to apply to the media channels.

Methods

MediaConfig.__init__(name, columns, ...)
MediaConfig.from_dict(data)	Create a media configuration from a dictionary.
MediaConfig.to_dict()	Convert the media configuration to a dictionary.

Attributes

name
columns
media_transformation