TanhSaturationParameters

class pymc_marketing.mmm.transformers.TanhSaturationParameters(b: XTensorLike, c: XTensorLike)

Container for tanh saturation parameters.

Parameters:

bXTensorLike

Saturation

cXTensorLike

Customer Aquisition Cost at 0.

Methods

TanhSaturationParameters.__init__(*args, ...)
TanhSaturationParameters.baseline(x0)	Change the parameterization to baselined at \(x_0\).

Attributes

TanhSaturationParameters.b	Alias for field number 0
TanhSaturationParameters.c	Alias for field number 1