utils

Utility functions for the Marketing Mix Modeling module.

Functions

apply_sklearn_transformer_across_dim(data, ...)	Apply a scikit-learn transformer across a dimension of an xarray DataArray.
create_new_spend_data(spend, ...[, ...])	Create new spend data for the channel forward pass.
sigmoid_saturation(x, alpha, lam)	Sigmoid saturation function.
transform_1d_array(transform, y)	Transform a 1D array using a scikit-learn transformer.