Index _ | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z _ __init__() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.clv.distributions.BetaGeoBetaBinom method) (pymc_marketing.clv.distributions.BetaGeoNBD method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD method) (pymc_marketing.clv.distributions.ParetoNBD method) (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.data.fivetran.FivetranAccessor method) (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) (pymc_marketing.data.idata.schema.VariableSchema method) (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mlflow.MMMWrapper method) (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.Model method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.budget_optimizer.BuildMergedModel method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModel method) (pymc_marketing.mmm.budget_optimizer.PlanEvaluation method) (pymc_marketing.mmm.builders.schema.BuildSpec method) (pymc_marketing.mmm.builders.schema.CalibrationStep method) (pymc_marketing.mmm.builders.schema.DataConfig method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig method) (pymc_marketing.mmm.causal.BuildModelFromDAG method) (pymc_marketing.mmm.causal.CausalGraphModel method) (pymc_marketing.mmm.causal.TBFPC method) (pymc_marketing.mmm.causal.TestResult method) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.constraints.Constraint method) (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator method) (pymc_marketing.mmm.counterfactual.CounterfactualScenarios method) (pymc_marketing.mmm.counterfactual.DateIndexedInput method) (pymc_marketing.mmm.counterfactual.EvaluationWindows method) (pymc_marketing.mmm.counterfactual.PeriodWindow method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.incrementality.IdentityLinkReducer method) (pymc_marketing.mmm.incrementality.Incrementality method) (pymc_marketing.mmm.incrementality.IncrementalReducer method) (pymc_marketing.mmm.incrementality.LogLinkReducer method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) (pymc_marketing.mmm.media_transformation.MediaConfig method) (pymc_marketing.mmm.media_transformation.MediaConfigList method) (pymc_marketing.mmm.media_transformation.MediaTransformation method) (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.budget.BudgetPlots method) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) (pymc_marketing.mmm.plotting.suite.MMMPlotSuiteFacade method) (pymc_marketing.mmm.plotting.transformations.TransformationPlots method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) (pymc_marketing.mmm.preprocessing.StandardizeControls method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) (pymc_marketing.mmm.spend_reach.ChannelDependentEffect method) (pymc_marketing.mmm.spend_reach.SpendProbe method) (pymc_marketing.mmm.spend_reach.SpendReach method) (pymc_marketing.mmm.spend_reach.TemporalReach method) (pymc_marketing.mmm.summary.budget.BudgetSummaryFactory method) (pymc_marketing.mmm.summary.cv.MMMCVSummaryFactory method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) (pymc_marketing.mmm.summary.helpers.StatsHelper method) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult method) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) (pymc_marketing.mmm.types.MMMBuilder method) (pymc_marketing.mmm.validating.ValidateChannelColumns method) (pymc_marketing.mmm.validating.ValidateControlColumns method) (pymc_marketing.mmm.validating.ValidateDateColumn method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelFitter method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.paths.URLPath method) (pymc_marketing.pie.model.PIEModel method) (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) (pymc_marketing.pytensor_utils.SharedPosterior method) (pymc_marketing.r2d2.R2D2 method) (pymc_marketing.r2d2.R2D2Sigma method) (pymc_marketing.r2d2.R2D2Split method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.DeserializationContext method) (pymc_marketing.serialization.Serializable method) (pymc_marketing.serialization.SerializableBaseModel method) (pymc_marketing.serialization.TypeRegistry method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) (pymc_marketing.special_priors.SpecialPrior method) (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.ModelTerm method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Product method) (pymc_marketing.terms.Sum method) (pymc_marketing.terms.Transform method) A actual_dates (pymc_marketing.mmm.counterfactual.PeriodWindow attribute) add_coords() (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.ModelTerm method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Transform method) add_cost_per_target_calibration() (pymc_marketing.mmm.mmm.MMM method) add_cost_per_target_observations() (in module pymc_marketing.mmm.lift_test) add_cost_per_target_potentials() (in module pymc_marketing.mmm.lift_test) add_events() (pymc_marketing.mmm.mmm.MMM method) add_lift_measurements_to_likelihood_from_saturation() (in module pymc_marketing.mmm.lift_test) add_lift_test_measurements() (pymc_marketing.mmm.mmm.MMM method) add_mu_effect() (pymc_marketing.mmm.mmm.MMM method) add_noise_to_channel_allocation() (in module pymc_marketing.mmm.utils) add_original_scale_contribution_variable() (pymc_marketing.mmm.mmm.MMM method) add_saturation_observations() (in module pymc_marketing.mmm.lift_test) additional_carryover_lags (pymc_marketing.mmm.additive_effect.IncrementalitySpec attribute) (pymc_marketing.mmm.spend_reach.TemporalReach attribute) adjusted_value_at_risk_score() (in module pymc_marketing.mmm.utility) adstock (pymc_marketing.mmm.budget_optimizer.BuildMergedModel attribute) (pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModel attribute) (pymc_marketing.mmm.media_transformation.MediaTransformation attribute) (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper attribute) adstock_curves() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) adstock_first (pymc_marketing.mmm.media_transformation.MediaTransformation attribute) adstock_periods (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) AdstockTransformation (class in pymc_marketing.mmm.components.adstock) After (pymc_marketing.mmm.transformers.ConvMode attribute) aggregate_dims() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) aggregate_idata_dims() (in module pymc_marketing.data.idata.utils) aggregate_idata_time() (in module pymc_marketing.data.idata.utils) aggregate_time() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) align_to_model_coords() (in module pymc_marketing.mmm.optimization_variables) allocate_budget() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) allocated_contribution_by_channel_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) allocation_roas() (pymc_marketing.mmm.plotting.budget.BudgetPlots method) (pymc_marketing.mmm.summary.budget.BudgetSummaryFactory static method) analysis() (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) apply() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.linear_trend.LinearTrend method) apply_intervention() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) apply_sklearn_transformer_across_dim() (in module pymc_marketing.mmm.utils) approx_hsgp_hyperparams() (in module pymc_marketing.mmm.hsgp) approximate_fit() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) args (pymc_marketing.mmm.builders.schema.BuildSpec attribute) assert_increment_is_complete() (pymc_marketing.mmm.spend_reach.SpendProbe method) assert_is_subset() (in module pymc_marketing.mmm.lift_test) assert_monotonic() (in module pymc_marketing.mmm.lift_test) AsymmetricGaussianBasis (class in pymc_marketing.mmm.events) attrs_to_init_kwargs() (pymc_marketing.bass.model.BassModel class method) (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) (pymc_marketing.pie.model.PIEModel class method) autolog() (in module pymc_marketing.mlflow) average_response() (in module pymc_marketing.mmm.utility) B b (pymc_marketing.mmm.transformers.TanhSaturationParameters attribute) base_model (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) BaseGammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) baseline() (pymc_marketing.mmm.transformers.TanhSaturationParameters method) Basis (class in pymc_marketing.mmm.events) basis (pymc_marketing.mmm.events.EventEffect attribute) BassModel (class in pymc_marketing.bass.model) BassPriors (class in pymc_marketing.bass.model) BATCH_DIM (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator attribute) batch_shares() (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) batched_convolution() (in module pymc_marketing.mmm.transformers) BayesianBLP (class in pymc_marketing.customer_choice.bayesian_blp) Before (pymc_marketing.mmm.transformers.ConvMode attribute) best_pos (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) BetaGeoBetaBinom (class in pymc_marketing.clv.distributions) BetaGeoBetaBinomModel (class in pymc_marketing.clv.models.beta_geo_beta_binom) BetaGeoModel (class in pymc_marketing.clv.models.beta_geo) BetaGeoNBD (class in pymc_marketing.clv.distributions) BF10 (pymc_marketing.mmm.causal.TestResult attribute) bic0 (pymc_marketing.mmm.causal.TestResult attribute) bic1 (pymc_marketing.mmm.causal.TestResult attribute) binomial_adstock() (in module pymc_marketing.mmm.transformers) BinomialAdstock (class in pymc_marketing.mmm.components.adstock) bounds() (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) brand_buyer_nu() (in module pymc_marketing.customer_choice.taste_profiles) broadcast_over_date() (in module pymc_marketing.data.idata.utils) broadcast_per_period_contributions() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) budget_allocation() (pymc_marketing.mmm.plot.MMMPlotSuite method) budget_contribution() (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) budget_contributions() (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) budget_distribution_over_period (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) budget_optimizer() (pymc_marketing.mmm.mmm.MMM method) BudgetOptimizationResult (class in pymc_marketing.mmm.budget_optimizer) BudgetOptimizer (class in pymc_marketing.mmm.budget_optimizer) BudgetOptimizerWrapper (class in pymc_marketing.mmm.mmm) BudgetPlots (class in pymc_marketing.mmm.plotting.budget) budgets (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult attribute) budgets_to_optimize (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) BudgetSummaryFactory (class in pymc_marketing.mmm.summary.budget) build() (in module pymc_marketing.mmm.builders.factories) (pymc_marketing.mmm.causal.BuildModelFromDAG method) (pymc_marketing.mmm.counterfactual.EvaluationWindows class method) (pymc_marketing.mmm.counterfactual.PeriodWindow class method) build_contributions() (in module pymc_marketing.mmm.utils) build_default_sum_constraint() (in module pymc_marketing.mmm.constraints) build_from_idata() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) build_graphical_model() (pymc_marketing.mmm.causal.CausalGraphModel class method) build_mmm_from_yaml() (in module pymc_marketing.mmm.builders.yaml) build_model() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.types.MMMBuilder method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) build_param() (in module pymc_marketing.terms) build_scenarios() (pymc_marketing.mmm.counterfactual.EvaluationWindows method) BuildMergedModel (class in pymc_marketing.mmm.budget_optimizer) BuildModelFromDAG (class in pymc_marketing.mmm.causal) BuildSpec (class in pymc_marketing.mmm.builders.schema) built (pymc_marketing.r2d2.R2D2 property) buyer_nu_posterior() (in module pymc_marketing.customer_choice.taste_profiles) C c (pymc_marketing.mmm.transformers.TanhSaturationParameters attribute) calc_conditional_prob() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) calculate_counterfactual() (pymc_marketing.customer_choice.mv_its.MVITS method) calculate_metric_distributions() (in module pymc_marketing.mmm.evaluation) calculate_share_change() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit static method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit static method) (pymc_marketing.customer_choice.mnl_logit.MNLogit static method) (pymc_marketing.customer_choice.nested_logit.NestedLogit static method) calibration (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) CalibrationStep (class in pymc_marketing.mmm.builders.schema) callback_info (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult attribute) capitalize() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) carry_in_periods (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) casefold() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) causal_impact() (pymc_marketing.customer_choice.mv_its.MVITS method) CausalGraphModel (class in pymc_marketing.mmm.causal) CDF (pymc_marketing.mmm.transformers.WeibullType attribute) cdf() (in module pymc_marketing.mmm.utils) center() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) centered (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) (pymc_marketing.r2d2.R2D2 attribute) change_over_time() (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) channel (pymc_marketing.mmm.scaling.Scaling attribute) channel_columns (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels attribute) (pymc_marketing.mmm.validating.ValidateChannelColumns attribute) channel_contribution_share_hdi() (pymc_marketing.mmm.plot.MMMPlotSuite method) channel_contribution_var (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) CHANNEL_DATA (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator attribute) channel_data_var (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) channel_dim (pymc_marketing.mmm.additive_effect.MediaMuEffect attribute) channel_dtype (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator property) channel_parameter() (pymc_marketing.mmm.plot.MMMPlotSuite method) channel_scales (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper property) channel_share() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) channel_share_hdi() (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) channel_spend() (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) ChannelDependentEffect (class in pymc_marketing.mmm.spend_reach) channels (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper property) class_ (pymc_marketing.mmm.builders.schema.BuildSpec attribute) clear() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) CLVModel (class in pymc_marketing.clv.models.basic) cohort_idx (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) cohorts (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) collect_coords() (in module pymc_marketing.terms) collect_terms() (in module pymc_marketing.terms) columns (pymc_marketing.mmm.media_transformation.MediaConfig attribute) combined_dims (pymc_marketing.mmm.components.adstock.AdstockTransformation property) (pymc_marketing.mmm.components.adstock.BinomialAdstock property) (pymc_marketing.mmm.components.adstock.DelayedAdstock property) (pymc_marketing.mmm.components.adstock.GeometricAdstock property) (pymc_marketing.mmm.components.adstock.NoAdstock property) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock property) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock property) (pymc_marketing.mmm.components.base.Transformation property) (pymc_marketing.mmm.components.saturation.HillSaturation property) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid property) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogSaturation property) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation property) (pymc_marketing.mmm.components.saturation.NoSaturation property) (pymc_marketing.mmm.components.saturation.RootSaturation property) (pymc_marketing.mmm.components.saturation.SaturationTransformation property) (pymc_marketing.mmm.components.saturation.TanhSaturation property) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined property) (pymc_marketing.mmm.events.AsymmetricGaussianBasis property) (pymc_marketing.mmm.events.Basis property) (pymc_marketing.mmm.events.GaussianBasis property) (pymc_marketing.mmm.events.HalfGaussianBasis property) compare_coords() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) compile_constraints_for_scipy() (in module pymc_marketing.mmm.constraints) compile_kwargs (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) COMPLETENESS_TOLERANCE (pymc_marketing.mmm.spend_reach.SpendProbe attribute) component_name (pymc_marketing.r2d2.R2D2Split attribute) compute_adjustment_sets() (pymc_marketing.mmm.causal.CausalGraphModel method) compute_channel_shares() (in module pymc_marketing.mmm.summary.helpers) compute_counterfactual_contributions_dataset() (pymc_marketing.mmm.mmm.MMM method) compute_incremental_contribution() (pymc_marketing.mmm.incrementality.Incrementality method) compute_joint_incremental_contribution() (pymc_marketing.mmm.incrementality.Incrementality method) compute_marginal_effects() (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) compute_mean_contributions_over_time() (pymc_marketing.mmm.mmm.MMM method) compute_posterior_summary() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) compute_residuals() (in module pymc_marketing.mmm.summary.helpers) compute_summary_metrics() (in module pymc_marketing.mmm.evaluation) compute_summary_stats_with_hdi() (in module pymc_marketing.mmm.summary.helpers) (pymc_marketing.mmm.summary.helpers.StatsHelper method) compute_uplift_curve_respect_to_base() (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) compute_waterfall_components() (in module pymc_marketing.mmm.summary.helpers) conditional_value_at_risk() (in module pymc_marketing.mmm.utility) conditioning_set (pymc_marketing.mmm.causal.TestResult attribute) ConsiderationInstruments (class in pymc_marketing.customer_choice.consideration_set_logit) ConsiderationSetMixedLogit (class in pymc_marketing.customer_choice.consideration_set_logit) Constraint (class in pymc_marketing.mmm.constraints) constraint_history (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult property) constraint_info (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo attribute) constraint_residuals (pymc_marketing.mmm.budget_optimizer.PlanEvaluation attribute) constraint_type (pymc_marketing.mmm.budget_optimizer.ConstraintResidual attribute) ConstraintIterationInfo (class in pymc_marketing.mmm.budget_optimizer) ConstraintResidual (class in pymc_marketing.mmm.budget_optimizer) constraints (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) construct() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) consumer_taste_grid() (in module pymc_marketing.customer_choice.taste_profiles) contribution_over_spend() (pymc_marketing.mmm.incrementality.Incrementality method) contribution_over_time() (pymc_marketing.mmm.plotting.budget.BudgetPlots method) (pymc_marketing.mmm.summary.budget.BudgetSummaryFactory static method) contribution_var (pymc_marketing.mmm.spend_reach.ChannelDependentEffect attribute) contribution_var_name (pymc_marketing.mmm.additive_effect.ControlMuEffect property) (pymc_marketing.mmm.additive_effect.DataVarMuEffect property) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect property) (pymc_marketing.mmm.additive_effect.FourierEffect property) (pymc_marketing.mmm.additive_effect.LinearTrendEffect property) (pymc_marketing.mmm.additive_effect.MediaMuEffect property) (pymc_marketing.mmm.additive_effect.MuEffect property) contributions() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) contributions_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) control_columns (pymc_marketing.mmm.preprocessing.StandardizeControls attribute) (pymc_marketing.mmm.validating.ValidateControlColumns attribute) ControlMuEffect (class in pymc_marketing.mmm.additive_effect) convert_output() (in module pymc_marketing.mmm.summary.helpers) (pymc_marketing.mmm.summary.helpers.StatsHelper method) ConvMode (class in pymc_marketing.mmm.transformers) coords (pymc_marketing.mmm.optimization_variables.LeverVariable attribute) (pymc_marketing.mmm.optimization_variables.MediaVariable attribute) (pymc_marketing.mmm.optimization_variables.OptimizationVariable attribute) copy() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) (pymc_marketing.data.idata.schema.VariableSchema method) (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.builders.schema.BuildSpec method) (pymc_marketing.mmm.builders.schema.CalibrationStep method) (pymc_marketing.mmm.builders.schema.DataConfig method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig method) (pymc_marketing.mmm.causal.TestResult method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.SerializableBaseModel method) cost_per_unit (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper property) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) counterfactual_minus_baseline() (pymc_marketing.mmm.incrementality.IdentityLinkReducer method) (pymc_marketing.mmm.incrementality.IncrementalReducer method) (pymc_marketing.mmm.incrementality.LogLinkReducer method) counterfactual_shares() (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) CounterfactualEvaluator (class in pymc_marketing.mmm.counterfactual) CounterfactualScenarios (class in pymc_marketing.mmm.counterfactual) cov_func (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) covariate_cols (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) CovFunc (class in pymc_marketing.hsgp_kwargs) create_bass_model() (in module pymc_marketing.bass.model) create_complexity_penalizing_prior() (in module pymc_marketing.mmm.hsgp) create_constrained_inverse_gamma_prior() (in module pymc_marketing.mmm.hsgp) create_data() (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) create_data_url() (in module pymc_marketing.paths) create_effect() (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) create_eta_prior() (in module pymc_marketing.mmm.hsgp) create_fit_data() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) create_fit_data_group() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelFitter method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) create_hsgp_from_config() (in module pymc_marketing.mmm.tvp) create_idata_accessor() (in module pymc_marketing.model_builder) create_idata_attrs() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) create_index() (in module pymc_marketing.mmm.utils) create_legend_handles() (in module pymc_marketing.plot) create_likelihood_variable() (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) create_log_callback() (in module pymc_marketing.mlflow) create_m_and_L_recommendations() (in module pymc_marketing.mmm.hsgp) create_media_contribution_deterministic() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) create_new_spend_data() (in module pymc_marketing.mmm.utils) create_optimization_model() (pymc_marketing.mmm.mmm.MMM method) create_sample_kwargs() (in module pymc_marketing.model_builder) create_time_varying_gp_multiplier() (in module pymc_marketing.mmm.tvp) create_time_varying_saturation() (in module pymc_marketing.mmm.lift_test) create_total_response_deterministic() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) create_variable() (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.r2d2.R2D2 method) (pymc_marketing.r2d2.R2D2Sigma method) (pymc_marketing.r2d2.R2D2Split method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) (pymc_marketing.special_priors.SpecialPrior method) (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.ModelTerm method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Transform method) create_zero_dataset() (in module pymc_marketing.mmm.utils) crps() (in module pymc_marketing.metrics) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) (pymc_marketing.mmm.summary.cv.MMMCVSummaryFactory method) custom_dims (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper property) (pymc_marketing.data.idata.schema.MMMIdataSchema attribute) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory property) customer_lifetime_value() (in module pymc_marketing.clv.utils) CustomModelWrapper (class in pymc_marketing.mmm.budget_optimizer) cut() (pymc_marketing.mmm.counterfactual.DateIndexedInput method) (pymc_marketing.mmm.counterfactual.EvaluationWindows method) cv_crps() (pymc_marketing.mmm.plot.MMMPlotSuite method) cv_predictions() (pymc_marketing.mmm.plot.MMMPlotSuite method) D dag_graph() (pymc_marketing.mmm.causal.BuildModelFromDAG method) data (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory attribute) data_vars (pymc_marketing.mmm.additive_effect.ControlMuEffect attribute) (pymc_marketing.mmm.additive_effect.DataVarMuEffect attribute) (pymc_marketing.mmm.additive_effect.MediaMuEffect attribute) DataConfig (class in pymc_marketing.mmm.builders.schema) DataDerivedScaling (class in pymc_marketing.mmm.scaling) dataframe_to_json_records() (in module pymc_marketing.mmm.summary.helpers) DataVarMuEffect (class in pymc_marketing.mmm.additive_effect) date_axis (pymc_marketing.mmm.counterfactual.DateIndexedInput attribute) date_column (pymc_marketing.mmm.validating.ValidateDateColumn attribute) date_dim (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) date_dim_name (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) (pymc_marketing.mmm.additive_effect.FourierEffect attribute) (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) DateIndexedInput (class in pymc_marketing.mmm.counterfactual) dates (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper property) (pymc_marketing.mmm.counterfactual.EvaluationWindows attribute) days_from_reference() (in module pymc_marketing.mmm.events) days_in_period (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) debaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) declared_carryover_lags (pymc_marketing.mmm.spend_reach.ChannelDependentEffect attribute) declared_evaluation_mode (pymc_marketing.mmm.spend_reach.ChannelDependentEffect attribute) decomposition (pymc_marketing.r2d2.R2D2Sigma attribute) (pymc_marketing.r2d2.R2D2Split attribute) DecompositionPlots (class in pymc_marketing.mmm.plotting.decomposition) default_bounds() (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) default_intercept() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) default_likelihood() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) default_mcmc_kwargs (pymc_marketing.pytensor_utils.ModelSamplerEstimator property) DEFAULT_MINIMIZE_KWARGS (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) default_model_config (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.causal.BuildModelFromDAG property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) default_nuts_kwargs (pymc_marketing.pytensor_utils.ModelSamplerEstimator property) default_priors (pymc_marketing.mmm.components.adstock.AdstockTransformation attribute) (pymc_marketing.mmm.components.adstock.BinomialAdstock attribute) (pymc_marketing.mmm.components.adstock.DelayedAdstock attribute) (pymc_marketing.mmm.components.adstock.GeometricAdstock attribute) (pymc_marketing.mmm.components.adstock.NoAdstock attribute) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock attribute) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock attribute) (pymc_marketing.mmm.components.base.Transformation attribute) (pymc_marketing.mmm.components.saturation.HillSaturation attribute) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid attribute) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation attribute) (pymc_marketing.mmm.components.saturation.LogisticSaturation attribute) (pymc_marketing.mmm.components.saturation.LogSaturation attribute) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation attribute) (pymc_marketing.mmm.components.saturation.NoSaturation attribute) (pymc_marketing.mmm.components.saturation.RootSaturation attribute) (pymc_marketing.mmm.components.saturation.SaturationTransformation attribute) (pymc_marketing.mmm.components.saturation.TanhSaturation attribute) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined attribute) (pymc_marketing.mmm.events.AsymmetricGaussianBasis attribute) (pymc_marketing.mmm.events.Basis attribute) (pymc_marketing.mmm.events.GaussianBasis attribute) (pymc_marketing.mmm.events.HalfGaussianBasis attribute) (pymc_marketing.mmm.linear_trend.LinearTrend property) default_sampler_config (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) default_x0() (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) DeferredFactory (class in pymc_marketing.serialization) delayed_adstock() (in module pymc_marketing.mmm.transformers) DelayedAdstock (class in pymc_marketing.mmm.components.adstock) delta_bic (pymc_marketing.mmm.causal.TestResult attribute) demand_concentration_gini() (in module pymc_marketing.customer_choice.taste_profiles) demeaned_basis (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) density() (in module pymc_marketing.mmm.utils) description (pymc_marketing.data.idata.schema.VariableSchema attribute) DeserializationContext (class in pymc_marketing.serialization) deserialize() (pymc_marketing.serialization.TypeRegistry method) deserialize_alternative_prior() (in module pymc_marketing.special_priors) deserialize_model_config() (pymc_marketing.serialization.TypeRegistry method) deserialize_variable_scaling() (in module pymc_marketing.mmm.scaling) deterministics_to_flat() (in module pymc_marketing.model_graph) deterministics_to_replace() (pymc_marketing.mmm.hsgp.HSGP static method) (pymc_marketing.mmm.hsgp.HSGPBase static method) (pymc_marketing.mmm.hsgp.HSGPPeriodic static method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP static method) df_events (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) DiagnosticsPlots (class in pymc_marketing.mmm.plotting.diagnostics) dict() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) (pymc_marketing.data.idata.schema.VariableSchema method) (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper method) (pymc_marketing.mmm.builders.schema.BuildSpec method) (pymc_marketing.mmm.builders.schema.CalibrationStep method) (pymc_marketing.mmm.builders.schema.DataConfig method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.SerializableBaseModel method) dims (pymc_marketing.data.idata.schema.VariableSchema attribute) (pymc_marketing.mmm.additive_effect.Model property) (pymc_marketing.mmm.counterfactual.DateIndexedInput attribute) (pymc_marketing.mmm.events.EventEffect attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) (pymc_marketing.mmm.linear_trend.LinearTrend attribute) (pymc_marketing.mmm.media_transformation.MediaTransformation attribute) (pymc_marketing.mmm.optimization_variables.LeverVariable attribute) (pymc_marketing.mmm.optimization_variables.MediaVariable attribute) (pymc_marketing.mmm.optimization_variables.OptimizationVariable attribute) (pymc_marketing.mmm.scaling.DataDerivedScaling attribute) (pymc_marketing.mmm.scaling.FixedScaling attribute) (pymc_marketing.mmm.scaling.VariableScaling attribute) (pymc_marketing.pytensor_utils.SharedPosterior property) (pymc_marketing.r2d2.R2D2 attribute) (pymc_marketing.r2d2.R2D2Sigma property) (pymc_marketing.r2d2.R2D2Split property) dist() (pymc_marketing.clv.distributions.BetaGeoBetaBinom class method) (pymc_marketing.clv.distributions.BetaGeoNBD class method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD class method) (pymc_marketing.clv.distributions.ParetoNBD class method) (pymc_marketing.clv.distributions.ShiftedBetaGeometric class method) distribution_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_dropout() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_purchase_rate() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_recency_frequency() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) diversification_ratio() (in module pymc_marketing.mmm.utility) Dot (class in pymc_marketing.terms) drop_first (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) drop_scalar_coords() (in module pymc_marketing.plot) dropout_covariate_cols (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) dtype (pymc_marketing.data.idata.schema.VariableSchema attribute) (pymc_marketing.mmm.counterfactual.DateIndexedInput attribute) E effect (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) effect_dims (pymc_marketing.mmm.additive_effect.MediaMuEffect property) effect_size (pymc_marketing.mmm.events.EventEffect attribute) effective_carryover_lags() (pymc_marketing.mmm.mmm.MMM method) effective_l_max (pymc_marketing.mmm.spend_reach.SpendReach attribute) effects (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) elasticities() (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) end (pymc_marketing.mmm.counterfactual.PeriodWindow attribute) end_dates (pymc_marketing.mmm.additive_effect.EventAdditiveEffect property) error_sigma (pymc_marketing.r2d2.R2D2 property) estimate_model_eval_time() (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) estimate_num_steps_sampling() (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) eta (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) eta_lam (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) eval_dates (pymc_marketing.mmm.counterfactual.PeriodWindow attribute) eval_mask() (pymc_marketing.mmm.counterfactual.PeriodWindow method) evaluate_baseline() (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator method) evaluate_counterfactual() (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator method) evaluate_plan() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) evaluate_response_distribution() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) evaluation_mode (pymc_marketing.mmm.additive_effect.IncrementalitySpec attribute) EvaluationWindows (class in pymc_marketing.mmm.counterfactual) EventAdditiveEffect (class in pymc_marketing.mmm.additive_effect) EventEffect (class in pymc_marketing.mmm.events) exact_row_indices() (in module pymc_marketing.mmm.lift_test) expandtabs() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) expected_customer_lifetime_value() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_probability_alive() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) expected_probability_no_purchase() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) expected_purchase_probability() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_residual_lifetime() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) expected_retention_elasticity() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) expected_retention_rate() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) ExpQuad (pymc_marketing.hsgp_kwargs.CovFunc attribute) extra_vars (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) extract_response_distribution() (in module pymc_marketing.pytensor_utils) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) F F() (in module pymc_marketing.bass.model) f() (in module pymc_marketing.bass.model) factory (pymc_marketing.serialization.DeferredFactory attribute) FancyLinearRegression() (in module pymc_marketing.mmm.linear_regression) feasible() (pymc_marketing.mmm.budget_optimizer.PlanEvaluation method) filter_dates() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) filter_dims() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) filter_idata_by_dates() (in module pymc_marketing.data.idata.utils) filter_idata_by_dims() (in module pymc_marketing.data.idata.utils) find_named_node() (in module pymc_marketing.mmm.counterfactual) fit() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.causal.TBFPC method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelFitter method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) fit_result (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) fit_summary() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) FivetranAccessor (class in pymc_marketing.data.fivetran) FixedScaling (class in pymc_marketing.mmm.scaling) flat_dim (pymc_marketing.mmm.optimization_variables.LeverVariable attribute) (pymc_marketing.mmm.optimization_variables.MediaVariable attribute) (pymc_marketing.mmm.optimization_variables.OptimizationVariable attribute) forced (pymc_marketing.mmm.causal.TestResult attribute) forward_pass() (pymc_marketing.mmm.mmm.MMM method) fourier (pymc_marketing.mmm.additive_effect.FourierEffect attribute) FourierBase (class in pymc_marketing.mmm.fourier) FourierEffect (class in pymc_marketing.mmm.additive_effect) from_dict() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.components.adstock.AdstockTransformation class method) (pymc_marketing.mmm.components.adstock.BinomialAdstock class method) (pymc_marketing.mmm.components.adstock.DelayedAdstock class method) (pymc_marketing.mmm.components.adstock.GeometricAdstock class method) (pymc_marketing.mmm.components.adstock.NoAdstock class method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock class method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock class method) (pymc_marketing.mmm.components.base.Transformation class method) (pymc_marketing.mmm.components.saturation.HillSaturation class method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid class method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation class method) (pymc_marketing.mmm.components.saturation.LogisticSaturation class method) (pymc_marketing.mmm.components.saturation.LogSaturation class method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation class method) (pymc_marketing.mmm.components.saturation.NoSaturation class method) (pymc_marketing.mmm.components.saturation.RootSaturation class method) (pymc_marketing.mmm.components.saturation.SaturationTransformation class method) (pymc_marketing.mmm.components.saturation.TanhSaturation class method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined class method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis class method) (pymc_marketing.mmm.events.Basis class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.events.GaussianBasis class method) (pymc_marketing.mmm.events.HalfGaussianBasis class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.media_transformation.MediaConfig class method) (pymc_marketing.mmm.media_transformation.MediaConfigList class method) (pymc_marketing.mmm.media_transformation.MediaTransformation class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.r2d2.R2D2 class method) (pymc_marketing.r2d2.R2D2Sigma class method) (pymc_marketing.r2d2.R2D2Split class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.Serializable class method) (pymc_marketing.serialization.SerializableBaseModel class method) (pymc_marketing.special_priors.LaplacePrior class method) (pymc_marketing.special_priors.LogNormalPrior class method) (pymc_marketing.special_priors.MaskedPrior class method) (pymc_marketing.special_priors.SpecialPrior class method) (pymc_marketing.terms.Dot class method) (pymc_marketing.terms.Intercept class method) (pymc_marketing.terms.Parameter class method) (pymc_marketing.terms.Product class method) (pymc_marketing.terms.Sum class method) (pymc_marketing.terms.Transform class method) from_long_dataframe() (pymc_marketing.mmm.scaling.FixedScaling class method) from_mmm() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper class method) from_model() (pymc_marketing.mmm.optimization_variables.LeverVariable class method) (pymc_marketing.mmm.optimization_variables.MediaVariable class method) from_model_config() (pymc_marketing.data.idata.schema.MMMIdataSchema class method) from_netcdf() (in module pymc_marketing.utils) from_orm() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) from_yaml_file() (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) fromkeys() (pymc_marketing.bass.model.BassPriors class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays class method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo class method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual class method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo class method) (pymc_marketing.mmm.causal.TestResult class method) frozen_deterministics (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.mmm.MMM property) full_axis() (pymc_marketing.mmm.spend_reach.TemporalReach class method) fun (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo attribute) func (pymc_marketing.terms.Transform attribute) function (pymc_marketing.mmm.components.adstock.AdstockTransformation attribute) (pymc_marketing.mmm.components.base.Transformation attribute) (pymc_marketing.mmm.components.saturation.SaturationTransformation attribute) (pymc_marketing.mmm.events.Basis attribute) function() (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) function_priors (pymc_marketing.mmm.components.adstock.AdstockTransformation property) (pymc_marketing.mmm.components.adstock.BinomialAdstock property) (pymc_marketing.mmm.components.adstock.DelayedAdstock property) (pymc_marketing.mmm.components.adstock.GeometricAdstock property) (pymc_marketing.mmm.components.adstock.NoAdstock property) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock property) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock property) (pymc_marketing.mmm.components.base.Transformation property) (pymc_marketing.mmm.components.saturation.HillSaturation property) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid property) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogSaturation property) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation property) (pymc_marketing.mmm.components.saturation.NoSaturation property) (pymc_marketing.mmm.components.saturation.RootSaturation property) (pymc_marketing.mmm.components.saturation.SaturationTransformation property) (pymc_marketing.mmm.components.saturation.TanhSaturation property) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined property) (pymc_marketing.mmm.events.AsymmetricGaussianBasis property) (pymc_marketing.mmm.events.Basis property) (pymc_marketing.mmm.events.GaussianBasis property) (pymc_marketing.mmm.events.HalfGaussianBasis property) G gain (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters attribute) GammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) GammaGammaModelIndividual (class in pymc_marketing.clv.models.gamma_gamma) GaussianBasis (class in pymc_marketing.mmm.events) generate_blp_panel() (in module pymc_marketing.customer_choice.synthetic_data) generate_colors() (in module pymc_marketing.plot) generate_fourier_modes() (in module pymc_marketing.mmm.fourier) generate_maxdiff_conjoint_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_maxdiff_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_saturated_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_unsaturated_data() (in module pymc_marketing.customer_choice.synthetic_data) geometric_adstock() (in module pymc_marketing.mmm.transformers) GeometricAdstock (class in pymc_marketing.mmm.components.adstock) get() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) get_all_cdags_from_cpdag() (pymc_marketing.mmm.causal.TBFPC method) get_avg_cost_per_unit() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_backdoor_paths() (pymc_marketing.mmm.causal.CausalGraphModel method) get_channel_contributions() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_data() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_scale() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_spend() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_x_data() (in module pymc_marketing.mmm.summary.helpers) get_contributions() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_coords() (in module pymc_marketing.terms) (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.ModelTerm method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Product method) (pymc_marketing.terms.Sum method) (pymc_marketing.terms.Transform method) get_default_start_date() (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) get_directed_edges() (pymc_marketing.mmm.causal.TBFPC method) get_elementwise_roas() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_link_spec() (in module pymc_marketing.mmm.link) get_n_splits() (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) get_plot_coords() (in module pymc_marketing.plot) get_posterior_predictive() (in module pymc_marketing.data.idata.utils) get_prior() (in module pymc_marketing.data.idata.utils) get_prior_for_plot() (in module pymc_marketing.mmm.summary.helpers) get_prior_predictive() (in module pymc_marketing.data.idata.utils) get_scales_as_xarray() (pymc_marketing.mmm.mmm.MMM method) get_target() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_target_scale() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_test_results() (pymc_marketing.mmm.causal.TBFPC method) get_total_coord_size() (in module pymc_marketing.plot) get_undirected_edges() (pymc_marketing.mmm.causal.TBFPC method) get_unique_adjustment_nodes() (pymc_marketing.mmm.causal.CausalGraphModel method) graphviz() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) groups (pymc_marketing.data.idata.schema.MMMIdataSchema attribute) H HalfGaussianBasis (class in pymc_marketing.mmm.events) halflife_priors (pymc_marketing.mmm.components.adstock.DelayedAdstock attribute) (pymc_marketing.mmm.components.adstock.GeometricAdstock attribute) hdi_probs (pymc_marketing.mmm.summary.factory.MMMSummaryFactory attribute) hill_function() (in module pymc_marketing.mmm.transformers) hill_saturation_sigmoid() (in module pymc_marketing.mmm.transformers) HillSaturation (class in pymc_marketing.mmm.components.saturation) HillSaturationSigmoid (class in pymc_marketing.mmm.components.saturation) HSGP (class in pymc_marketing.mmm.hsgp) HSGPBase (class in pymc_marketing.mmm.hsgp) HSGPKwargs (class in pymc_marketing.hsgp_kwargs) HSGPPeriodic (class in pymc_marketing.mmm.hsgp) I id (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.ModelIO property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) idata (pymc_marketing.bass.model.BassModel attribute) (pymc_marketing.clv.models.basic.CLVModel attribute) (pymc_marketing.clv.models.beta_geo.BetaGeoModel attribute) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel attribute) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual attribute) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel attribute) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel attribute) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel attribute) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP attribute) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit attribute) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit attribute) (pymc_marketing.customer_choice.mixed_logit.MixedLogit attribute) (pymc_marketing.customer_choice.mnl_logit.MNLogit attribute) (pymc_marketing.customer_choice.mv_its.MVITS attribute) (pymc_marketing.customer_choice.nested_logit.NestedLogit attribute) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.budget_optimizer.BuildMergedModel attribute) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) (pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModel attribute) (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper attribute) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult attribute) (pymc_marketing.model_builder.ModelBuilder attribute) (pymc_marketing.model_builder.ModelFitter attribute) (pymc_marketing.model_builder.ModelIO attribute) (pymc_marketing.model_builder.RegressionModelBuilder attribute) (pymc_marketing.pie.model.PIEModel attribute) (pymc_marketing.serialization.DeserializationContext attribute) idata_from_zarr() (in module pymc_marketing.data.idata.utils) idata_groups() (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) idata_path (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) idata_to_init_kwargs() (pymc_marketing.bass.model.BassModel class method) (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) (pymc_marketing.pie.model.PIEModel class method) idata_to_zarr() (in module pymc_marketing.data.idata.utils) IDENTITY (pymc_marketing.mmm.link.LinkFunction attribute) identity_counterfactual_component() (in module pymc_marketing.mmm.decomposition) IdentityLinkReducer (class in pymc_marketing.mmm.incrementality) IdentityLinkSpec (class in pymc_marketing.mmm.link) in_eval (pymc_marketing.mmm.counterfactual.PeriodWindow attribute) in_window (pymc_marketing.mmm.counterfactual.PeriodWindow attribute) include_intercept (pymc_marketing.mmm.linear_trend.LinearTrend attribute) Incrementality (class in pymc_marketing.mmm.incrementality) incrementality (pymc_marketing.mmm.mmm.MMM property) incrementality_spec() (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) IncrementalitySpec (class in pymc_marketing.mmm.additive_effect) IncrementalReducer (class in pymc_marketing.mmm.incrementality) independent (pymc_marketing.mmm.causal.TestResult attribute) infer_time_index() (in module pymc_marketing.mmm.tvp) InferenceDataGroupSchema (class in pymc_marketing.data.idata.schema) inform_default_prior() (pymc_marketing.customer_choice.mv_its.MVITS method) inner (pymc_marketing.terms.Transform attribute) Intercept (class in pymc_marketing.terms) inverse_link() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) inverse_scaled_logistic_saturation() (in module pymc_marketing.mmm.transformers) InverseScaledLogisticSaturation (class in pymc_marketing.mmm.components.saturation) is_alternative_prior() (in module pymc_marketing.special_priors) is_fitted_ (pymc_marketing.bass.model.BassModel attribute) (pymc_marketing.clv.models.basic.CLVModel attribute) (pymc_marketing.clv.models.beta_geo.BetaGeoModel attribute) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel attribute) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual attribute) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel attribute) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel attribute) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel attribute) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP attribute) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit attribute) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit attribute) (pymc_marketing.customer_choice.mixed_logit.MixedLogit attribute) (pymc_marketing.customer_choice.mnl_logit.MNLogit attribute) (pymc_marketing.customer_choice.mv_its.MVITS attribute) (pymc_marketing.customer_choice.nested_logit.NestedLogit attribute) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.model_builder.ModelBuilder attribute) (pymc_marketing.model_builder.ModelFitter attribute) (pymc_marketing.model_builder.RegressionModelBuilder attribute) (pymc_marketing.pie.model.PIEModel attribute) is_hsgp_kwargs_format() (in module pymc_marketing.mmm.tvp) is_registered() (pymc_marketing.serialization.TypeRegistry method) isalnum() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isalpha() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isascii() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdecimal() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdigit() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isidentifier() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) islower() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isnumeric() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isprintable() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isspace() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) istitle() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isupper() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) item_idx (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) item_to_idx (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) items() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) iterate_posterior_samples() (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) J jac (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo attribute) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo attribute) join() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) json() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) (pymc_marketing.data.idata.schema.VariableSchema method) (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper method) (pymc_marketing.mmm.builders.schema.BuildSpec method) (pymc_marketing.mmm.builders.schema.CalibrationStep method) (pymc_marketing.mmm.builders.schema.DataConfig method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.SerializableBaseModel method) K k_max (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) key (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo attribute) keys() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) kwargs (pymc_marketing.mmm.builders.schema.BuildSpec attribute) (pymc_marketing.serialization.DeferredFactory attribute) L L (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) label (pymc_marketing.mmm.spend_reach.ChannelDependentEffect attribute) LaplacePrior (class in pymc_marketing.special_priors) left (pymc_marketing.terms.Product attribute) LeverVariable (class in pymc_marketing.mmm.optimization_variables) likelihood (pymc_marketing.bass.model.BassPriors attribute) linear_predictor() (in module pymc_marketing.mmm.spend_reach) linear_trend_first_date (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) LinearTrend (class in pymc_marketing.mmm.linear_trend) LinearTrendEffect (class in pymc_marketing.mmm.additive_effect) link (pymc_marketing.mmm.link.IdentityLinkSpec attribute) (pymc_marketing.mmm.link.LinkSpec attribute) (pymc_marketing.mmm.link.LogLinkSpec attribute) LinkFunction (class in pymc_marketing.mmm.link) LinkSpec (class in pymc_marketing.mmm.link) ljust() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) load() (pymc_marketing.bass.model.BassModel class method) (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) (pymc_marketing.pie.model.PIEModel class method) load_from_idata() (pymc_marketing.bass.model.BassModel class method) (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) (pymc_marketing.pie.model.PIEModel class method) load_mmm() (in module pymc_marketing.mlflow) locate() (in module pymc_marketing.mmm.builders.factories) LOG (pymc_marketing.mmm.link.LinkFunction attribute) log_arviz_summary() (in module pymc_marketing.mlflow) log_bass_configuration() (in module pymc_marketing.mlflow) log_counterfactual_remove_component() (in module pymc_marketing.mmm.decomposition) log_error() (in module pymc_marketing.mlflow) log_inference_data() (in module pymc_marketing.mlflow) log_likelihood_type() (in module pymc_marketing.mlflow) log_metadata() (in module pymc_marketing.mlflow) log_mmm() (in module pymc_marketing.mlflow) log_mmm_configuration() (in module pymc_marketing.mlflow) log_mmm_evaluation_metrics() (in module pymc_marketing.mlflow) log_model_derived_info() (in module pymc_marketing.mlflow) log_model_graph() (in module pymc_marketing.mlflow) log_sample_diagnostics() (in module pymc_marketing.mlflow) log_types_of_parameters() (in module pymc_marketing.mlflow) log_versions() (in module pymc_marketing.mlflow) logBF10 (pymc_marketing.mmm.causal.TestResult attribute) logcdf() (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) logistic_saturation() (in module pymc_marketing.mmm.transformers) LogisticSaturation (class in pymc_marketing.mmm.components.saturation) LogLinkReducer (class in pymc_marketing.mmm.incrementality) LogLinkSpec (class in pymc_marketing.mmm.link) LogNormalPrior (class in pymc_marketing.special_priors) logp() (pymc_marketing.clv.distributions.BetaGeoBetaBinom method) (pymc_marketing.clv.distributions.BetaGeoNBD method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD method) (pymc_marketing.clv.distributions.ParetoNBD method) (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) LogSaturation (class in pymc_marketing.mmm.components.saturation) lower() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) ls (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) ls_mu (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) ls_sigma (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) lstrip() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) M m (pymc_marketing.bass.model.BassPriors attribute) (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) main() (in module pymc_marketing.serialization_migration) make_alt_coefs() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_beta_matrix() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_choice_prob() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) make_consideration_probs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) make_control_function() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_fixed_coefs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_intercepts() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_lambdas() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_model() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_nest_probs() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_non_random_coefs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_random_coefs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_utility() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) marginal() (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) marginal_contribution_over_spend() (pymc_marketing.mmm.incrementality.Incrementality method) marginal_curve() (pymc_marketing.mmm.plot.MMMPlotSuite method) mask (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) MaskedPrior (class in pymc_marketing.special_priors) Matern32 (pymc_marketing.hsgp_kwargs.CovFunc attribute) Matern52 (pymc_marketing.hsgp_kwargs.CovFunc attribute) max_abs_scale_channel_data() (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) max_abs_scale_target_data() (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) MAX_BATCH_ELEMENTS (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator attribute) max_window (pymc_marketing.mmm.counterfactual.EvaluationWindows attribute) MaxAbsScaleChannels (class in pymc_marketing.mmm.preprocessing) MaxAbsScaleTarget (class in pymc_marketing.mmm.preprocessing) MaxDiffArrays (class in pymc_marketing.customer_choice.maxdiff) MaxDiffMixedLogit (class in pymc_marketing.customer_choice.maxdiff) mean_correction() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) mean_scale_factor() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) mean_tightness_score() (in module pymc_marketing.mmm.utility) measure() (pymc_marketing.mmm.spend_reach.SpendProbe method) measured (pymc_marketing.mmm.spend_reach.SpendReach attribute) media_transformation (pymc_marketing.mmm.additive_effect.MediaMuEffect attribute) (pymc_marketing.mmm.media_transformation.MediaConfig attribute) media_values (pymc_marketing.mmm.media_transformation.MediaConfigList property) MediaConfig (class in pymc_marketing.mmm.media_transformation) MediaConfigList (class in pymc_marketing.mmm.media_transformation) MediaMuEffect (class in pymc_marketing.mmm.additive_effect) MediaTransformation (class in pymc_marketing.mmm.media_transformation) MediaVariable (class in pymc_marketing.mmm.optimization_variables) merge_inference_data() (in module pymc_marketing.mmm.budget_optimizer) merge_models() (in module pymc_marketing.pytensor_utils) merge_models_and_idata() (in module pymc_marketing.mmm.budget_optimizer) method (pymc_marketing.mmm.scaling.DataDerivedScaling attribute) (pymc_marketing.mmm.scaling.FixedScaling property) method_name (pymc_marketing.mmm.builders.schema.CalibrationStep attribute) michaelis_menten() (in module pymc_marketing.mmm.transformers) MichaelisMentenSaturation (class in pymc_marketing.mmm.components.saturation) migrate_idata() (in module pymc_marketing.serialization_migration) MixedLogit (class in pymc_marketing.customer_choice.mixed_logit) mixes_channels() (pymc_marketing.mmm.spend_reach.SpendProbe method) MMM (class in pymc_marketing.mmm.mmm) mmm (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult attribute) MMMBuilder (class in pymc_marketing.mmm.types) MMMCVPlotSuite (class in pymc_marketing.mmm.plotting.cv) MMMCVSummaryFactory (class in pymc_marketing.mmm.summary.cv) MMMIdataSchema (class in pymc_marketing.data.idata.schema) MMMIDataWrapper (class in pymc_marketing.data.idata.mmm_wrapper) MMMPlotlyFactory (class in pymc_marketing.mmm.plot_interactive) MMMPlotSuite (class in pymc_marketing.mmm.plot) MMMPlotSuiteFacade (class in pymc_marketing.mmm.plotting.suite) MMMSummaryFactory (class in pymc_marketing.mmm.summary.factory) MMMWrapper (class in pymc_marketing.mlflow) MMMYamlConfig (class in pymc_marketing.mmm.builders.schema) MNLogit (class in pymc_marketing.customer_choice.mnl_logit) Model (class in pymc_marketing.mmm.additive_effect) model (pymc_marketing.bass.model.BassModel attribute) (pymc_marketing.clv.models.basic.CLVModel attribute) (pymc_marketing.clv.models.beta_geo.BetaGeoModel attribute) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel attribute) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual attribute) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel attribute) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel attribute) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel attribute) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP attribute) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit attribute) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit attribute) (pymc_marketing.customer_choice.mixed_logit.MixedLogit attribute) (pymc_marketing.customer_choice.mnl_logit.MNLogit attribute) (pymc_marketing.customer_choice.mv_its.MVITS attribute) (pymc_marketing.customer_choice.nested_logit.NestedLogit attribute) (pymc_marketing.mmm.additive_effect.Model property) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.budget_optimizer.BuildMergedModel property) (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory attribute) (pymc_marketing.model_builder.ModelBuilder attribute) (pymc_marketing.model_builder.ModelFitter attribute) (pymc_marketing.model_builder.RegressionModelBuilder attribute) (pymc_marketing.pie.model.PIEModel attribute) model_config (pymc_marketing.bass.model.BassModel attribute) (pymc_marketing.clv.models.basic.CLVModel attribute) (pymc_marketing.clv.models.beta_geo.BetaGeoModel attribute) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel attribute) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual attribute) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel attribute) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel attribute) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel attribute) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP attribute) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit attribute) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit attribute) (pymc_marketing.customer_choice.mixed_logit.MixedLogit attribute) (pymc_marketing.customer_choice.mnl_logit.MNLogit attribute) (pymc_marketing.customer_choice.mv_its.MVITS attribute) (pymc_marketing.customer_choice.nested_logit.NestedLogit attribute) (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute) (pymc_marketing.data.idata.schema.MMMIdataSchema attribute) (pymc_marketing.data.idata.schema.VariableSchema attribute) (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.additive_effect.ControlMuEffect attribute) (pymc_marketing.mmm.additive_effect.DataVarMuEffect attribute) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) (pymc_marketing.mmm.additive_effect.FourierEffect attribute) (pymc_marketing.mmm.additive_effect.IncrementalitySpec attribute) (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) (pymc_marketing.mmm.additive_effect.MediaMuEffect attribute) (pymc_marketing.mmm.additive_effect.MuEffect attribute) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) (pymc_marketing.mmm.builders.schema.BuildSpec attribute) (pymc_marketing.mmm.builders.schema.CalibrationStep attribute) (pymc_marketing.mmm.builders.schema.DataConfig attribute) (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) (pymc_marketing.mmm.components.adstock.AdstockTransformation property) (pymc_marketing.mmm.components.adstock.BinomialAdstock property) (pymc_marketing.mmm.components.adstock.DelayedAdstock property) (pymc_marketing.mmm.components.adstock.GeometricAdstock property) (pymc_marketing.mmm.components.adstock.NoAdstock property) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock property) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock property) (pymc_marketing.mmm.components.base.Transformation property) (pymc_marketing.mmm.components.saturation.HillSaturation property) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid property) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogSaturation property) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation property) (pymc_marketing.mmm.components.saturation.NoSaturation property) (pymc_marketing.mmm.components.saturation.RootSaturation property) (pymc_marketing.mmm.components.saturation.SaturationTransformation property) (pymc_marketing.mmm.components.saturation.TanhSaturation property) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined property) (pymc_marketing.mmm.events.AsymmetricGaussianBasis property) (pymc_marketing.mmm.events.Basis property) (pymc_marketing.mmm.events.EventEffect attribute) (pymc_marketing.mmm.events.GaussianBasis property) (pymc_marketing.mmm.events.HalfGaussianBasis property) (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) (pymc_marketing.mmm.linear_trend.LinearTrend attribute) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.mmm.scaling.DataDerivedScaling attribute) (pymc_marketing.mmm.scaling.FixedScaling attribute) (pymc_marketing.mmm.scaling.Scaling attribute) (pymc_marketing.mmm.scaling.VariableScaling attribute) (pymc_marketing.model_builder.ModelBuilder attribute) (pymc_marketing.model_builder.ModelIO attribute) (pymc_marketing.model_builder.RegressionModelBuilder attribute) (pymc_marketing.pie.model.PIEModel attribute) (pymc_marketing.serialization.DeferredFactory attribute) (pymc_marketing.serialization.SerializableBaseModel attribute) model_graph() (pymc_marketing.mmm.causal.BuildModelFromDAG method) model_parametrized_name() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) model_type (pymc_marketing.data.idata.schema.MMMIdataSchema attribute) ModelBuilder (class in pymc_marketing.model_builder) ModelFitter (class in pymc_marketing.model_builder) ModelIO (class in pymc_marketing.model_builder) ModelSamplerEstimator (class in pymc_marketing.pytensor_utils) ModelTerm (class in pymc_marketing.terms) ModifiedBetaGeoModel (class in pymc_marketing.clv.models.modified_beta_geo) ModifiedBetaGeoNBD (class in pymc_marketing.clv.distributions) module pymc_marketing.bass pymc_marketing.bass.data pymc_marketing.bass.model pymc_marketing.bass.plotting pymc_marketing.causal_utils pymc_marketing.clv pymc_marketing.clv.distributions pymc_marketing.clv.models pymc_marketing.clv.models.basic pymc_marketing.clv.models.beta_geo pymc_marketing.clv.models.beta_geo_beta_binom pymc_marketing.clv.models.gamma_gamma pymc_marketing.clv.models.modified_beta_geo pymc_marketing.clv.models.pareto_nbd pymc_marketing.clv.models.shifted_beta_geo pymc_marketing.clv.plotting pymc_marketing.clv.utils pymc_marketing.customer_choice pymc_marketing.customer_choice.bayesian_blp pymc_marketing.customer_choice.consideration_set_logit pymc_marketing.customer_choice.maxdiff pymc_marketing.customer_choice.mixed_logit pymc_marketing.customer_choice.mnl_logit pymc_marketing.customer_choice.mv_its pymc_marketing.customer_choice.nested_logit pymc_marketing.customer_choice.synthetic_data pymc_marketing.customer_choice.taste_profiles pymc_marketing.data pymc_marketing.data.fivetran pymc_marketing.data.idata pymc_marketing.data.idata.mmm_wrapper pymc_marketing.data.idata.schema pymc_marketing.data.idata.utils pymc_marketing.hsgp_kwargs pymc_marketing.metrics pymc_marketing.mlflow pymc_marketing.mmm pymc_marketing.mmm.additive_effect pymc_marketing.mmm.budget_optimizer pymc_marketing.mmm.builders pymc_marketing.mmm.builders.factories pymc_marketing.mmm.builders.schema pymc_marketing.mmm.builders.yaml pymc_marketing.mmm.causal pymc_marketing.mmm.components pymc_marketing.mmm.components.adstock pymc_marketing.mmm.components.base pymc_marketing.mmm.components.saturation pymc_marketing.mmm.constraints pymc_marketing.mmm.counterfactual pymc_marketing.mmm.data_conversion pymc_marketing.mmm.decomposition pymc_marketing.mmm.dims pymc_marketing.mmm.evaluation pymc_marketing.mmm.events pymc_marketing.mmm.fourier pymc_marketing.mmm.hsgp pymc_marketing.mmm.incrementality pymc_marketing.mmm.lift_test pymc_marketing.mmm.linear_regression pymc_marketing.mmm.linear_trend pymc_marketing.mmm.link pymc_marketing.mmm.media_transformation pymc_marketing.mmm.mmm pymc_marketing.mmm.multidimensional pymc_marketing.mmm.optimization_variables pymc_marketing.mmm.plot pymc_marketing.mmm.plot_interactive pymc_marketing.mmm.plotting pymc_marketing.mmm.plotting.budget pymc_marketing.mmm.plotting.cv pymc_marketing.mmm.plotting.decomposition pymc_marketing.mmm.plotting.diagnostics pymc_marketing.mmm.plotting.sensitivity pymc_marketing.mmm.plotting.suite pymc_marketing.mmm.plotting.transformations pymc_marketing.mmm.preprocessing pymc_marketing.mmm.scaling pymc_marketing.mmm.sensitivity_analysis pymc_marketing.mmm.spend_reach pymc_marketing.mmm.summary pymc_marketing.mmm.summary.budget pymc_marketing.mmm.summary.cv pymc_marketing.mmm.summary.factory pymc_marketing.mmm.summary.helpers pymc_marketing.mmm.summary.sensitivity pymc_marketing.mmm.time_slice_cross_validation pymc_marketing.mmm.transformers pymc_marketing.mmm.tvp pymc_marketing.mmm.types pymc_marketing.mmm.utility pymc_marketing.mmm.utils pymc_marketing.mmm.validating pymc_marketing.mmm.xarray_utils pymc_marketing.model_builder pymc_marketing.model_config pymc_marketing.model_graph pymc_marketing.paths pymc_marketing.pie pymc_marketing.pie.model pymc_marketing.plot pymc_marketing.pytensor_utils pymc_marketing.r2d2 pymc_marketing.serialization pymc_marketing.serialization_migration pymc_marketing.special_priors pymc_marketing.terms pymc_marketing.utils MonthlyFourier (class in pymc_marketing.mmm.fourier) MuEffect (class in pymc_marketing.mmm.additive_effect) MVITS (class in pymc_marketing.customer_choice.mv_its) N n_actual (pymc_marketing.mmm.counterfactual.PeriodWindow property) n_changepoints (pymc_marketing.mmm.linear_trend.LinearTrend attribute) n_items (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) n_order (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) n_respondents (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) n_tasks (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) name (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute) (pymc_marketing.data.idata.schema.VariableSchema attribute) (pymc_marketing.mmm.counterfactual.DateIndexedInput attribute) (pymc_marketing.mmm.media_transformation.MediaConfig attribute) (pymc_marketing.mmm.optimization_variables.LeverVariable attribute) (pymc_marketing.mmm.optimization_variables.MediaVariable attribute) (pymc_marketing.mmm.optimization_variables.OptimizationVariable attribute) (pymc_marketing.terms.Dot attribute) (pymc_marketing.terms.Intercept attribute) (pymc_marketing.terms.Parameter attribute) naming() (in module pymc_marketing.mmm.builders.factories) NestedLogit (class in pymc_marketing.customer_choice.nested_logit) nmae() (in module pymc_marketing.metrics) NoAdstock (class in pymc_marketing.mmm.components.adstock) nodes (pymc_marketing.mmm.fourier.FourierBase property) (pymc_marketing.mmm.fourier.MonthlyFourier property) (pymc_marketing.mmm.fourier.WeeklyFourier property) (pymc_marketing.mmm.fourier.YearlyFourier property) none() (pymc_marketing.mmm.spend_reach.TemporalReach class method) NoSaturation (class in pymc_marketing.mmm.components.saturation) nrmse() (in module pymc_marketing.metrics) num_periods (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) O objective (pymc_marketing.mmm.budget_optimizer.PlanEvaluation attribute) objective_gradient (pymc_marketing.mmm.budget_optimizer.PlanEvaluation attribute) offsets_within() (pymc_marketing.mmm.counterfactual.PeriodWindow method) optimizable_vars (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) optimization_model() (pymc_marketing.mmm.budget_optimizer.BuildMergedModel method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper method) (pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModel method) (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) optimization_variables (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer property) OptimizationIterationInfo (class in pymc_marketing.mmm.budget_optimizer) OptimizationVariable (class in pymc_marketing.mmm.optimization_variables) OptimizationVariables (class in pymc_marketing.mmm.optimization_variables) optimize_budget() (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) optimized_vars (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult attribute) optimizer_xarray_builder() (in module pymc_marketing.mmm.budget_optimizer) OptimizerCompatibleModel (class in pymc_marketing.mmm.budget_optimizer) original_scale_prediction_from_mu() (in module pymc_marketing.mmm.decomposition) original_scale_transform() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) original_scale_vars (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) output_format (pymc_marketing.mmm.summary.factory.MMMSummaryFactory attribute) output_var (pymc_marketing.bass.model.BassModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) Overlap (pymc_marketing.mmm.transformers.ConvMode attribute) P p (pymc_marketing.bass.model.BassPriors attribute) pack() (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) panel_channel_fixed_scaling_remaining_dims() (in module pymc_marketing.mmm.scaling) param_stability() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) (pymc_marketing.mmm.summary.cv.MMMCVSummaryFactory method) Parameter (class in pymc_marketing.terms) parameterize_from_data() (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) params (pymc_marketing.mmm.builders.schema.CalibrationStep attribute) ParetoNBD (class in pymc_marketing.clv.distributions) ParetoNBDModel (class in pymc_marketing.clv.models.pareto_nbd) parse_file() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) parse_formula() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) parse_model_config() (in module pymc_marketing.model_config) parse_obj() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) parse_raw() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) partition() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) PDF (pymc_marketing.mmm.transformers.WeibullType attribute) per_observation_crps() (in module pymc_marketing.metrics) period (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) period_index (pymc_marketing.mmm.counterfactual.CounterfactualScenarios attribute) Periodic (pymc_marketing.mmm.hsgp.PeriodicCovFunc attribute) PeriodicCovFunc (class in pymc_marketing.mmm.hsgp) PeriodWindow (class in pymc_marketing.mmm.counterfactual) PIEModel (class in pymc_marketing.pie.model) PlanEvaluation (class in pymc_marketing.mmm.budget_optimizer) plot (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator property) plot_adoption_curve() (in module pymc_marketing.bass.plotting) (pymc_marketing.bass.model.BassModel method) plot_brand_buyer_heatmap() (in module pymc_marketing.customer_choice.taste_profiles) plot_buyer_profile_heatmap() (in module pymc_marketing.customer_choice.taste_profiles) plot_causal_impact_market_share() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_causal_impact_sales() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_change() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit static method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit static method) (pymc_marketing.customer_choice.mnl_logit.MNLogit static method) (pymc_marketing.customer_choice.nested_logit.NestedLogit static method) plot_counterfactual() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_cumulative() (in module pymc_marketing.bass.plotting) (pymc_marketing.bass.model.BassModel method) plot_curve() (in module pymc_marketing.plot) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) plot_curve_hdi() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_curve_samples() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_customer_exposure() (in module pymc_marketing.clv.plotting) plot_data() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_decomposition() (in module pymc_marketing.bass.plotting) (pymc_marketing.bass.model.BassModel method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_demand_concentration() (in module pymc_marketing.customer_choice.taste_profiles) plot_expected_purchases_over_time() (in module pymc_marketing.clv.plotting) plot_expected_purchases_ppc() (in module pymc_marketing.clv.plotting) plot_fit() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_frequency_recency_matrix() (in module pymc_marketing.clv.plotting) plot_hdi() (in module pymc_marketing.plot) plot_interactive (pymc_marketing.mmm.mmm.MMM property) plot_peak() (in module pymc_marketing.bass.plotting) (pymc_marketing.bass.model.BassModel method) plot_probability_alive_matrix() (in module pymc_marketing.clv.plotting) plot_product() (in module pymc_marketing.customer_choice.mv_its) plot_samples() (in module pymc_marketing.plot) plot_suite (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator property) plot_taste_profile_stacked() (in module pymc_marketing.customer_choice.taste_profiles) pop() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) popitem() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) portfolio_entropy() (in module pymc_marketing.mmm.utility) post_sample_model_transformation() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelFitter method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) posterior (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) posterior() (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) posterior_distribution() (pymc_marketing.mmm.plot.MMMPlotSuite method) posterior_predictive (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) posterior_predictive() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) predict() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mlflow.MMMWrapper method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) predict_choices() (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) predict_posterior() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) predict_proba() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) predict_type_hints (pymc_marketing.mlflow.MMMWrapper property) predictions (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) predictions() (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) (pymc_marketing.mmm.summary.cv.MMMCVSummaryFactory method) prefix (pymc_marketing.mmm.additive_effect.ControlMuEffect attribute) (pymc_marketing.mmm.additive_effect.DataVarMuEffect attribute) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) (pymc_marketing.mmm.additive_effect.MediaMuEffect attribute) (pymc_marketing.mmm.components.adstock.AdstockTransformation attribute) (pymc_marketing.mmm.components.adstock.BinomialAdstock attribute) (pymc_marketing.mmm.components.adstock.DelayedAdstock attribute) (pymc_marketing.mmm.components.adstock.GeometricAdstock attribute) (pymc_marketing.mmm.components.adstock.NoAdstock attribute) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock attribute) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock attribute) (pymc_marketing.mmm.components.base.Transformation attribute) (pymc_marketing.mmm.components.saturation.HillSaturation attribute) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid attribute) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation attribute) (pymc_marketing.mmm.components.saturation.LogisticSaturation attribute) (pymc_marketing.mmm.components.saturation.LogSaturation attribute) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation attribute) (pymc_marketing.mmm.components.saturation.NoSaturation attribute) (pymc_marketing.mmm.components.saturation.RootSaturation attribute) (pymc_marketing.mmm.components.saturation.SaturationTransformation attribute) (pymc_marketing.mmm.components.saturation.TanhSaturation attribute) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined attribute) (pymc_marketing.mmm.events.AsymmetricGaussianBasis attribute) (pymc_marketing.mmm.events.Basis attribute) (pymc_marketing.mmm.events.GaussianBasis attribute) (pymc_marketing.mmm.events.HalfGaussianBasis attribute) (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) (pymc_marketing.mmm.linear_trend.LinearTrend attribute) prepare_allocation_roas() (in module pymc_marketing.mmm.summary.budget) prepare_contribution_over_time() (in module pymc_marketing.mmm.summary.budget) prepare_maxdiff_data() (in module pymc_marketing.customer_choice.maxdiff) prepare_sensitivity_data() (in module pymc_marketing.mmm.summary.helpers) prepare_X_matrix() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) preprocess_model_data() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) preprocessing_method_X() (in module pymc_marketing.mmm.preprocessing) preprocessing_method_y() (in module pymc_marketing.mmm.preprocessing) prior (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.additive_effect.ControlMuEffect attribute) (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) (pymc_marketing.terms.Dot attribute) (pymc_marketing.terms.Intercept attribute) (pymc_marketing.terms.Parameter attribute) prior_predictive (pymc_marketing.bass.model.BassModel property) (pymc_marketing.clv.models.basic.CLVModel property) (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel property) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel property) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel property) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP property) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit property) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit property) (pymc_marketing.customer_choice.mixed_logit.MixedLogit property) (pymc_marketing.customer_choice.mnl_logit.MNLogit property) (pymc_marketing.customer_choice.mv_its.MVITS property) (pymc_marketing.customer_choice.nested_logit.NestedLogit property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.model_builder.ModelBuilder property) (pymc_marketing.model_builder.RegressionModelBuilder property) (pymc_marketing.pie.model.PIEModel property) prior_predictive() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) prior_vs_posterior() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) priors (pymc_marketing.mmm.components.adstock.AdstockTransformation property) (pymc_marketing.mmm.components.adstock.BinomialAdstock property) (pymc_marketing.mmm.components.adstock.DelayedAdstock property) (pymc_marketing.mmm.components.adstock.GeometricAdstock property) (pymc_marketing.mmm.components.adstock.NoAdstock property) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock property) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock property) (pymc_marketing.mmm.components.base.Transformation property) (pymc_marketing.mmm.components.saturation.HillSaturation property) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid property) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogSaturation property) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation property) (pymc_marketing.mmm.components.saturation.NoSaturation property) (pymc_marketing.mmm.components.saturation.RootSaturation property) (pymc_marketing.mmm.components.saturation.SaturationTransformation property) (pymc_marketing.mmm.components.saturation.TanhSaturation property) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined property) (pymc_marketing.mmm.events.AsymmetricGaussianBasis property) (pymc_marketing.mmm.events.Basis property) (pymc_marketing.mmm.events.GaussianBasis property) (pymc_marketing.mmm.events.HalfGaussianBasis property) (pymc_marketing.mmm.linear_trend.LinearTrend attribute) process_ad_reporting() (pymc_marketing.data.fivetran.FivetranAccessor method) process_fivetran_ad_reporting() (in module pymc_marketing.data.fivetran) process_fivetran_shopify_unique_orders() (in module pymc_marketing.data.fivetran) process_shopify_unique_orders() (pymc_marketing.data.fivetran.FivetranAccessor method) Product (class in pymc_marketing.terms) purchase_covariate_cols (pymc_marketing.clv.models.beta_geo.BetaGeoModel property) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel property) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel property) pymc_marketing.bass module pymc_marketing.bass.data module pymc_marketing.bass.model module pymc_marketing.bass.plotting module pymc_marketing.causal_utils module pymc_marketing.clv module pymc_marketing.clv.distributions module pymc_marketing.clv.models module pymc_marketing.clv.models.basic module pymc_marketing.clv.models.beta_geo module pymc_marketing.clv.models.beta_geo_beta_binom module pymc_marketing.clv.models.gamma_gamma module pymc_marketing.clv.models.modified_beta_geo module pymc_marketing.clv.models.pareto_nbd module pymc_marketing.clv.models.shifted_beta_geo module pymc_marketing.clv.plotting module pymc_marketing.clv.utils module pymc_marketing.customer_choice module pymc_marketing.customer_choice.bayesian_blp module pymc_marketing.customer_choice.consideration_set_logit module pymc_marketing.customer_choice.maxdiff module pymc_marketing.customer_choice.mixed_logit module pymc_marketing.customer_choice.mnl_logit module pymc_marketing.customer_choice.mv_its module pymc_marketing.customer_choice.nested_logit module pymc_marketing.customer_choice.synthetic_data module pymc_marketing.customer_choice.taste_profiles module pymc_marketing.data module pymc_marketing.data.fivetran module pymc_marketing.data.idata module pymc_marketing.data.idata.mmm_wrapper module pymc_marketing.data.idata.schema module pymc_marketing.data.idata.utils module pymc_marketing.hsgp_kwargs module pymc_marketing.metrics module pymc_marketing.mlflow module pymc_marketing.mmm module pymc_marketing.mmm.additive_effect module pymc_marketing.mmm.budget_optimizer module pymc_marketing.mmm.builders module pymc_marketing.mmm.builders.factories module pymc_marketing.mmm.builders.schema module pymc_marketing.mmm.builders.yaml module pymc_marketing.mmm.causal module pymc_marketing.mmm.components module pymc_marketing.mmm.components.adstock module pymc_marketing.mmm.components.base module pymc_marketing.mmm.components.saturation module pymc_marketing.mmm.constraints module pymc_marketing.mmm.counterfactual module pymc_marketing.mmm.data_conversion module pymc_marketing.mmm.decomposition module pymc_marketing.mmm.dims module pymc_marketing.mmm.evaluation module pymc_marketing.mmm.events module pymc_marketing.mmm.fourier module pymc_marketing.mmm.hsgp module pymc_marketing.mmm.incrementality module pymc_marketing.mmm.lift_test module pymc_marketing.mmm.linear_regression module pymc_marketing.mmm.linear_trend module pymc_marketing.mmm.link module pymc_marketing.mmm.media_transformation module pymc_marketing.mmm.mmm module pymc_marketing.mmm.multidimensional module pymc_marketing.mmm.optimization_variables module pymc_marketing.mmm.plot module pymc_marketing.mmm.plot_interactive module pymc_marketing.mmm.plotting module pymc_marketing.mmm.plotting.budget module pymc_marketing.mmm.plotting.cv module pymc_marketing.mmm.plotting.decomposition module pymc_marketing.mmm.plotting.diagnostics module pymc_marketing.mmm.plotting.sensitivity module pymc_marketing.mmm.plotting.suite module pymc_marketing.mmm.plotting.transformations module pymc_marketing.mmm.preprocessing module pymc_marketing.mmm.scaling module pymc_marketing.mmm.sensitivity_analysis module pymc_marketing.mmm.spend_reach module pymc_marketing.mmm.summary module pymc_marketing.mmm.summary.budget module pymc_marketing.mmm.summary.cv module pymc_marketing.mmm.summary.factory module pymc_marketing.mmm.summary.helpers module pymc_marketing.mmm.summary.sensitivity module pymc_marketing.mmm.time_slice_cross_validation module pymc_marketing.mmm.transformers module pymc_marketing.mmm.tvp module pymc_marketing.mmm.types module pymc_marketing.mmm.utility module pymc_marketing.mmm.utils module pymc_marketing.mmm.validating module pymc_marketing.mmm.xarray_utils module pymc_marketing.model_builder module pymc_marketing.model_config module pymc_marketing.model_graph module pymc_marketing.paths module pymc_marketing.pie module pymc_marketing.pie.model module pymc_marketing.plot module pymc_marketing.pytensor_utils module pymc_marketing.r2d2 module pymc_marketing.serialization module pymc_marketing.serialization_migration module pymc_marketing.special_priors module pymc_marketing.terms module pymc_marketing.utils module Q q (pymc_marketing.bass.model.BassPriors attribute) R r (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters attribute) r2 (pymc_marketing.r2d2.R2D2 attribute) R2D2 (class in pymc_marketing.r2d2) R2D2Sigma (class in pymc_marketing.r2d2) R2D2Split (class in pymc_marketing.r2d2) random_samples() (in module pymc_marketing.plot) raroc() (in module pymc_marketing.mmm.utility) REACH_TOLERANCE (pymc_marketing.mmm.spend_reach.SpendProbe attribute) rebaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) reference_date (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) register() (pymc_marketing.serialization.TypeRegistry method) register_data() (in module pymc_marketing.terms) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.ModelTerm method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Product method) (pymc_marketing.terms.Sum method) (pymc_marketing.terms.Transform method) RegressionModelBuilder (class in pymc_marketing.model_builder) replace() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) required (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute) (pymc_marketing.data.idata.schema.VariableSchema attribute) requires_full_axis (pymc_marketing.mmm.spend_reach.SpendReach attribute) (pymc_marketing.mmm.spend_reach.TemporalReach attribute) requires_model() (in module pymc_marketing.model_builder) requires_unscaled_input (pymc_marketing.mmm.components.saturation.HillSaturation attribute) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid attribute) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation attribute) (pymc_marketing.mmm.components.saturation.LogisticSaturation attribute) (pymc_marketing.mmm.components.saturation.LogSaturation attribute) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation attribute) (pymc_marketing.mmm.components.saturation.NoSaturation attribute) (pymc_marketing.mmm.components.saturation.RootSaturation attribute) (pymc_marketing.mmm.components.saturation.SaturationTransformation attribute) (pymc_marketing.mmm.components.saturation.TanhSaturation attribute) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined attribute) residuals_distribution() (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) residuals_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) residuals_posterior_distribution() (pymc_marketing.mmm.plot.MMMPlotSuite method) resolve() (in module pymc_marketing.mmm.builders.factories) (pymc_marketing.serialization.DeferredFactory method) resolve_channel_dependent_effects() (in module pymc_marketing.mmm.spend_reach) resp_idx (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) respondent_to_idx (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) response_variable (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) rfm_segments() (in module pymc_marketing.clv.utils) rfm_summary() (in module pymc_marketing.clv.utils) rfm_train_test_split() (in module pymc_marketing.clv.utils) right (pymc_marketing.terms.Product attribute) rjust() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) roas() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) root_saturation() (in module pymc_marketing.mmm.transformers) RootSaturation (class in pymc_marketing.mmm.components.saturation) rows (pymc_marketing.mmm.counterfactual.CounterfactualScenarios attribute) rpartition() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rsplit() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rstrip() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) run() (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) run_sweep() (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) S safe_proportional_share() (in module pymc_marketing.mmm.decomposition) safe_to_datetime() (in module pymc_marketing.mmm.additive_effect) same_markov_equivalence_class_CPdag() (in module pymc_marketing.causal_utils) sample() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) sample_adstock_curve() (pymc_marketing.mmm.mmm.MMM method) sample_curve() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.linear_trend.LinearTrend method) sample_posterior_predictive() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) sample_prior() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.SpecialPrior method) sample_prior_predictive() (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) sample_response_distribution() (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) sample_saturation_curve() (pymc_marketing.mmm.mmm.MMM method) sampler_config (pymc_marketing.bass.model.BassModel attribute) (pymc_marketing.clv.models.basic.CLVModel attribute) (pymc_marketing.clv.models.beta_geo.BetaGeoModel attribute) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel attribute) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual attribute) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel attribute) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel attribute) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel attribute) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP attribute) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit attribute) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit attribute) (pymc_marketing.customer_choice.mixed_logit.MixedLogit attribute) (pymc_marketing.customer_choice.mnl_logit.MNLogit attribute) (pymc_marketing.customer_choice.mv_its.MVITS attribute) (pymc_marketing.customer_choice.nested_logit.NestedLogit attribute) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.model_builder.ModelBuilder attribute) (pymc_marketing.model_builder.ModelFitter attribute) (pymc_marketing.model_builder.ModelIO attribute) (pymc_marketing.model_builder.RegressionModelBuilder attribute) (pymc_marketing.pie.model.PIEModel attribute) saturation (pymc_marketing.mmm.media_transformation.MediaTransformation attribute) saturation_curves() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.transformations.TransformationPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) saturation_curves_scatter() (pymc_marketing.mmm.plot.MMMPlotSuite method) saturation_scatterplot() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.transformations.TransformationPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) SaturationTransformation (class in pymc_marketing.mmm.components.saturation) save() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) scale (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) scale_channel_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_target_for_lift_measurements() (in module pymc_marketing.mmm.lift_test) scaled_channel() (pymc_marketing.mmm.mmm.MMM method) Scaling (class in pymc_marketing.mmm.scaling) scaling_description() (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.VariableScaling method) scattered() (pymc_marketing.mmm.optimization_variables.MediaVariable method) schema() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) schema_json() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) scipy_result (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult attribute) score_new_items() (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) selections() (in module pymc_marketing.plot) sensitivity (pymc_marketing.mmm.mmm.MMM property) sensitivity_analysis() (in module pymc_marketing.mmm.summary.sensitivity) (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) sensitivity_marginal() (in module pymc_marketing.mmm.summary.sensitivity) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) sensitivity_uplift() (in module pymc_marketing.mmm.summary.sensitivity) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) SensitivityAnalysis (class in pymc_marketing.mmm.sensitivity_analysis) SensitivityPlots (class in pymc_marketing.mmm.plotting.sensitivity) Serializable (class in pymc_marketing.serialization) SerializableBaseModel (class in pymc_marketing.serialization) serialize() (pymc_marketing.serialization.TypeRegistry method) serialize_model_config() (pymc_marketing.serialization.TypeRegistry method) serialize_prior() (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) set_constraints() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) set_cost_per_unit() (pymc_marketing.mmm.mmm.MMM method) set_data() (in module pymc_marketing.terms) (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.ModelTerm method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Product method) (pymc_marketing.terms.Sum method) (pymc_marketing.terms.Transform method) set_dims_for_all_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) set_idata_attrs() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) set_posterior() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.pytensor_utils.SharedPosterior method) set_subplot_kwargs_defaults() (in module pymc_marketing.plot) setdefault() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) shape (pymc_marketing.mmm.optimization_variables.MediaVariable property) SharedPosterior (class in pymc_marketing.pytensor_utils) sharpe_ratio() (in module pymc_marketing.mmm.utility) ShiftedBetaGeometric (class in pymc_marketing.clv.distributions) ShiftedBetaGeoModel (class in pymc_marketing.clv.models.shifted_beta_geo) size (pymc_marketing.mmm.optimization_variables.LeverVariable property) (pymc_marketing.mmm.optimization_variables.MediaVariable property) (pymc_marketing.mmm.optimization_variables.OptimizationVariable property) SoftPlusHSGP (class in pymc_marketing.mmm.hsgp) SpecialPrior (class in pymc_marketing.special_priors) spend (pymc_marketing.mmm.counterfactual.CounterfactualScenarios attribute) spend_over_contribution() (pymc_marketing.mmm.incrementality.Incrementality method) spend_var_allocations (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult property) spend_var_names (pymc_marketing.mmm.budget_optimizer.BudgetOptimizationResult attribute) spend_var_scales (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) spend_vars (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) spending_variables() (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) SpendProbe (class in pymc_marketing.mmm.spend_reach) SpendReach (class in pymc_marketing.mmm.spend_reach) split() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) (pymc_marketing.r2d2.R2D2 method) splitlines() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) splits (pymc_marketing.r2d2.R2D2 property) standardize_control_data() (pymc_marketing.mmm.preprocessing.StandardizeControls method) StandardizeControls (class in pymc_marketing.mmm.preprocessing) start (pymc_marketing.mmm.counterfactual.PeriodWindow attribute) start_dates (pymc_marketing.mmm.additive_effect.EventAdditiveEffect property) StatsHelper (class in pymc_marketing.mmm.summary.helpers) strip() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) subsample_draws() (in module pymc_marketing.data.idata.utils) substitutions() (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) suggest_typo_fix() (in module pymc_marketing.mmm.builders.schema) Sum (class in pymc_marketing.terms) sum_contributions_over_time() (in module pymc_marketing.data.idata.utils) summarize_metric_distributions() (in module pymc_marketing.mmm.evaluation) summary (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper property) (pymc_marketing.mmm.mmm.MMM property) (pymc_marketing.mmm.plotting.budget.BudgetPlots property) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite property) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator property) summary() (pymc_marketing.mmm.causal.TBFPC method) support_point() (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) swapcase() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) T table() (pymc_marketing.bass.model.BassModel method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.pie.model.PIEModel method) tail_distance() (in module pymc_marketing.mmm.utility) tanh_saturation() (in module pymc_marketing.mmm.transformers) tanh_saturation_baselined() (in module pymc_marketing.mmm.transformers) TanhSaturation (class in pymc_marketing.mmm.components.saturation) TanhSaturationBaselined (class in pymc_marketing.mmm.components.saturation) TanhSaturationBaselinedParameters (class in pymc_marketing.mmm.transformers) TanhSaturationParameters (class in pymc_marketing.mmm.transformers) target (pymc_marketing.mmm.scaling.Scaling attribute) target_transformer (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget attribute) taste_type_demand_share() (in module pymc_marketing.customer_choice.taste_profiles) TBFPC (class in pymc_marketing.mmm.causal) TemporalReach (class in pymc_marketing.mmm.spend_reach) terms (pymc_marketing.terms.Sum attribute) TestResult (class in pymc_marketing.mmm.causal) thin_fit_result() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) TIME_INDEX (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator attribute) time_index() (pymc_marketing.mmm.counterfactual.EvaluationWindows method) time_varying_prior() (in module pymc_marketing.mmm.tvp) TimeSliceCrossValidationResult (class in pymc_marketing.mmm.time_slice_cross_validation) TimeSliceCrossValidator (class in pymc_marketing.mmm.time_slice_cross_validation) title() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) to_bass_dataset() (in module pymc_marketing.bass.data) to_dict() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.ControlMuEffect method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MediaMuEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.media_transformation.MediaConfig method) (pymc_marketing.mmm.media_transformation.MediaConfigList method) (pymc_marketing.mmm.media_transformation.MediaTransformation method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.r2d2.R2D2 method) (pymc_marketing.r2d2.R2D2Sigma method) (pymc_marketing.r2d2.R2D2Split method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.Serializable method) (pymc_marketing.serialization.SerializableBaseModel method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) (pymc_marketing.special_priors.SpecialPrior method) (pymc_marketing.terms.Dot method) (pymc_marketing.terms.Intercept method) (pymc_marketing.terms.Parameter method) (pymc_marketing.terms.Product method) (pymc_marketing.terms.Sum method) (pymc_marketing.terms.Transform method) to_digraph() (pymc_marketing.mmm.causal.TBFPC method) to_mean_scale() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) to_mmm_dataset() (in module pymc_marketing.mmm.data_conversion) to_model() (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) to_original_scale() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) to_scaled() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) to_xarray() (in module pymc_marketing.clv.utils) total_contribution() (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) total_sigma (pymc_marketing.r2d2.R2D2 attribute) Transform (class in pymc_marketing.terms) transform (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) transform_1d_array() (in module pymc_marketing.mmm.utils) transform_attributes() (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) Transformation (class in pymc_marketing.mmm.components.base) TransformationPlots (class in pymc_marketing.mmm.plotting.transformations) trend (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) type (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo attribute) TypeRegistry (class in pymc_marketing.serialization) U unpack() (pymc_marketing.mmm.optimization_variables.LeverVariable method) (pymc_marketing.mmm.optimization_variables.MediaVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariable method) (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) update() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) update_forward_refs() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema class method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) update_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) uplift() (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) uplift_curve() (pymc_marketing.mmm.plot.MMMPlotSuite method) upper() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) url (pymc_marketing.paths.URLPath attribute) URLPath (class in pymc_marketing.paths) utility (pymc_marketing.mmm.budget_optimizer.PlanEvaluation property) utility_function (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) utility_gradient (pymc_marketing.mmm.budget_optimizer.PlanEvaluation property) V validate() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) (pymc_marketing.data.idata.schema.InferenceDataGroupSchema class method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) (pymc_marketing.data.idata.schema.VariableSchema class method) (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.ControlMuEffect class method) (pymc_marketing.mmm.additive_effect.DataVarMuEffect class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.IncrementalitySpec class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MediaMuEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper class method) (pymc_marketing.mmm.builders.schema.BuildSpec class method) (pymc_marketing.mmm.builders.schema.CalibrationStep class method) (pymc_marketing.mmm.builders.schema.DataConfig class method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.SerializableBaseModel class method) validate_channel_columns() (pymc_marketing.mmm.validating.ValidateChannelColumns method) validate_control_columns() (pymc_marketing.mmm.validating.ValidateControlColumns method) validate_data (pymc_marketing.mmm.summary.factory.MMMSummaryFactory attribute) validate_date_col() (pymc_marketing.mmm.validating.ValidateDateColumn method) validate_fixed_scaling_keys() (in module pymc_marketing.mmm.scaling) validate_group() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) validate_hdi_probs() (pymc_marketing.mmm.summary.helpers.StatsHelper method) validate_likelihood_compatibility() (pymc_marketing.mmm.link.IdentityLinkSpec static method) (pymc_marketing.mmm.link.LinkSpec static method) (pymc_marketing.mmm.link.LogLinkSpec static method) validate_likelihood_support() (pymc_marketing.mmm.link.IdentityLinkSpec static method) (pymc_marketing.mmm.link.LinkSpec static method) (pymc_marketing.mmm.link.LogLinkSpec static method) validate_observed() (pymc_marketing.special_priors.LogNormalPrior method) validate_or_raise() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) validate_target() (pymc_marketing.mmm.link.IdentityLinkSpec method) (pymc_marketing.mmm.link.LinkSpec method) (pymc_marketing.mmm.link.LogLinkSpec method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) validate_unique_value_vars() (in module pymc_marketing.pytensor_utils) validate_variable() (pymc_marketing.data.idata.schema.VariableSchema method) ValidateChannelColumns (class in pymc_marketing.mmm.validating) ValidateControlColumns (class in pymc_marketing.mmm.validating) ValidateDateColumn (class in pymc_marketing.mmm.validating) ValidateTargetColumn (class in pymc_marketing.mmm.validating) validation_method_X() (in module pymc_marketing.mmm.validating) validation_method_y() (in module pymc_marketing.mmm.validating) value (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo attribute) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual attribute) (pymc_marketing.mmm.scaling.FixedScaling attribute) value_at_risk() (in module pymc_marketing.mmm.utility) values (pymc_marketing.mmm.counterfactual.DateIndexedInput attribute) values() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.budget_optimizer.ConstraintIterationInfo method) (pymc_marketing.mmm.budget_optimizer.ConstraintResidual method) (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo method) (pymc_marketing.mmm.causal.TestResult method) var_name (pymc_marketing.terms.Dot attribute) variable_mapping (pymc_marketing.mmm.components.adstock.AdstockTransformation property) (pymc_marketing.mmm.components.adstock.BinomialAdstock property) (pymc_marketing.mmm.components.adstock.DelayedAdstock property) (pymc_marketing.mmm.components.adstock.GeometricAdstock property) (pymc_marketing.mmm.components.adstock.NoAdstock property) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock property) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock property) (pymc_marketing.mmm.components.base.Transformation property) (pymc_marketing.mmm.components.saturation.HillSaturation property) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid property) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogisticSaturation property) (pymc_marketing.mmm.components.saturation.LogSaturation property) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation property) (pymc_marketing.mmm.components.saturation.NoSaturation property) (pymc_marketing.mmm.components.saturation.RootSaturation property) (pymc_marketing.mmm.components.saturation.SaturationTransformation property) (pymc_marketing.mmm.components.saturation.TanhSaturation property) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined property) (pymc_marketing.mmm.events.AsymmetricGaussianBasis property) (pymc_marketing.mmm.events.Basis property) (pymc_marketing.mmm.events.GaussianBasis property) (pymc_marketing.mmm.events.HalfGaussianBasis property) variable_name (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) variable_slice() (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) variables (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute) (pymc_marketing.pytensor_utils.SharedPosterior property) VariableScaling (class in pymc_marketing.mmm.scaling) VariableSchema (class in pymc_marketing.data.idata.schema) version (pymc_marketing.bass.model.BassModel attribute) (pymc_marketing.clv.models.basic.CLVModel attribute) (pymc_marketing.clv.models.beta_geo.BetaGeoModel attribute) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel attribute) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel attribute) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual attribute) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel attribute) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel attribute) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel attribute) (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP attribute) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit attribute) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit attribute) (pymc_marketing.customer_choice.mixed_logit.MixedLogit attribute) (pymc_marketing.customer_choice.mnl_logit.MNLogit attribute) (pymc_marketing.customer_choice.mv_its.MVITS attribute) (pymc_marketing.customer_choice.nested_logit.NestedLogit attribute) (pymc_marketing.mmm.mmm.MMM attribute) (pymc_marketing.model_builder.ModelBuilder attribute) (pymc_marketing.model_builder.ModelIO attribute) (pymc_marketing.model_builder.RegressionModelBuilder attribute) (pymc_marketing.pie.model.PIEModel attribute) W waterfall() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) (pymc_marketing.mmm.summary.factory.MMMSummaryFactory method) waterfall_components_decomposition() (pymc_marketing.mmm.plot.MMMPlotSuite method) WeeklyFourier (class in pymc_marketing.mmm.fourier) weibull_adstock() (in module pymc_marketing.mmm.transformers) WeibullCDFAdstock (class in pymc_marketing.mmm.components.adstock) WeibullPDFAdstock (class in pymc_marketing.mmm.components.adstock) WeibullType (class in pymc_marketing.mmm.transformers) widest() (pymc_marketing.mmm.spend_reach.TemporalReach class method) windowed_data_vars (pymc_marketing.mmm.counterfactual.CounterfactualEvaluator property) windows (pymc_marketing.mmm.counterfactual.EvaluationWindows attribute) with_default_prior_dims() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) with_updated_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) worst_pos (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays attribute) X x (pymc_marketing.mmm.budget_optimizer.OptimizationIterationInfo attribute) X (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) x0 (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters attribute) x0() (pymc_marketing.mmm.optimization_variables.OptimizationVariables method) X_mid (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) X_path (pymc_marketing.mmm.builders.schema.DataConfig attribute) X_test (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult attribute) X_train (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult attribute) xarray_dataset (pymc_marketing.mmm.additive_effect.Model property) xi_as_grid() (pymc_marketing.customer_choice.bayesian_blp.BayesianBLP method) Y y (pymc_marketing.mmm.mmm.MMM property) y_path (pymc_marketing.mmm.builders.schema.DataConfig attribute) y_test (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult attribute) y_train (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult attribute) YearlyFourier (class in pymc_marketing.mmm.fourier) Z z_instrument_names (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments attribute) Z_tilde (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments attribute) zfill() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.link.LinkFunction method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)
