Index _ | A | B | C | D | E | F | G | I | J | L | M | N | O | P | R | S | T | U | V | W | Z _ __init__() (pymc_marketing.clv.distributions.ContContract method) (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContract method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBD method) (pymc_marketing.clv.distributions.ParetoNBDRV method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) (pymc_marketing.mmm.preprocessing.StandardizeControls method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.validating.ValidateChannelColumns method) (pymc_marketing.mmm.validating.ValidateControlColumns method) (pymc_marketing.mmm.validating.ValidateDateColumn method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) A add_lift_measurements_to_likelihood() (in module pymc_marketing.mmm.lift_test) add_lift_test_measurements() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) add_logistic_empirical_lift_measurements_to_likelihood() (in module pymc_marketing.mmm.lift_test) add_menten_empirical_lift_measurements_to_likelihood() (in module pymc_marketing.mmm.lift_test) add_tag_trace() (pymc_marketing.clv.distributions.ContContractRV static method) (pymc_marketing.clv.distributions.ContNonContractRV static method) (pymc_marketing.clv.distributions.ParetoNBDRV static method) apply_sklearn_transformer_across_dim() (in module pymc_marketing.mmm.utils) B BaseDelayedSaturatedMMM (class in pymc_marketing.mmm.delayed_saturated_mmm) BaseGammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) baseline() (pymc_marketing.mmm.transformers.TanhSaturationParameters method) BaseMMM (class in pymc_marketing.mmm.base) batched_convolution() (in module pymc_marketing.mmm.transformers) BetaGeoModel (class in pymc_marketing.clv.models.beta_geo) budget_allocator() (in module pymc_marketing.mmm.budget_optimizer) build_model() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) C calculate_expected_contribution() (in module pymc_marketing.mmm.budget_optimizer) calculate_lift_measurements_from_curve() (in module pymc_marketing.mmm.lift_test) capitalize() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) casefold() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) center() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) channel_contributions_forward_pass() (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) clv_summary() (in module pymc_marketing.clv.utils) CLVModel (class in pymc_marketing.clv.models.basic) compute_channel_contribution_original_scale() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) compute_channel_curve_optimization_parameters_original_scale() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) compute_mean_contributions_over_time() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) compute_sigmoid_second_derivative() (in module pymc_marketing.mmm.utils) ContContract (class in pymc_marketing.clv.distributions) ContContractRV (class in pymc_marketing.clv.distributions) ContNonContract (class in pymc_marketing.clv.distributions) ContNonContractRV (class in pymc_marketing.clv.distributions) ConvMode (class in pymc_marketing.mmm.transformers) count() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) create_new_spend_data() (in module pymc_marketing.mmm.utils) customer_lifetime_value() (in module pymc_marketing.clv.utils) D debaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) delayed_adstock() (in module pymc_marketing.mmm.transformers) DelayedSaturatedMMM (class in pymc_marketing.mmm.delayed_saturated_mmm) dist() (pymc_marketing.clv.distributions.ContContract class method) (pymc_marketing.clv.distributions.ContNonContract class method) (pymc_marketing.clv.distributions.ParetoNBD class method) distribution_customer_churn_time() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) distribution_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_churn_time() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) distribution_new_customer_dropout() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_purchase_rate() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_recency_frequency() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer_theta() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) do_constant_folding() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) E encode() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) endswith() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) estimate_menten_parameters() (in module pymc_marketing.mmm.utils) estimate_sigmoid_parameters() (in module pymc_marketing.mmm.utils) expandtabs() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) expected_customer_lifetime_value() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_num_purchases() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) expected_num_purchases_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) expected_probability_alive() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchase_probability() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases_new_customer() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) F find() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) find_sigmoid_inflection_point() (in module pymc_marketing.mmm.utils) fit() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) fit_summary() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) force_aspect() (in module pymc_marketing.clv.plotting) format() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) format_map() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) G GammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) GammaGammaModelIndividual (class in pymc_marketing.clv.models.gamma_gamma) generate_fourier_modes() (in module pymc_marketing.mmm.utils) geometric_adstock() (in module pymc_marketing.mmm.transformers) get_channel_contributions_forward_pass_grid() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) get_params() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) get_target_transformer() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) grad() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) graphviz() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) I index() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) index_variable() (in module pymc_marketing.mmm.lift_test) indices_from_lift_tests() (in module pymc_marketing.mmm.lift_test) infer_shape() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) isalnum() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isalpha() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isascii() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdecimal() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdigit() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isidentifier() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) islower() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isnumeric() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isprintable() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isspace() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) istitle() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isupper() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) J join() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) L L_op() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) lift_test_indices() (in module pymc_marketing.mmm.lift_test) ljust() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) load() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.mmm.base.BaseMMM class method) (pymc_marketing.mmm.base.MMM class method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM class method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM class method) logistic_saturation() (in module pymc_marketing.mmm.transformers) logp() (pymc_marketing.clv.distributions.ContContract method) (pymc_marketing.clv.distributions.ContNonContract method) (pymc_marketing.clv.distributions.ParetoNBD method) lower() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) lstrip() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) M make_node() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) make_py_thunk() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) make_thunk() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) maketrans() (pymc_marketing.mmm.transformers.ConvMode static method) (pymc_marketing.mmm.transformers.WeibullType static method) max_abs_scale_channel_data() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) max_abs_scale_target_data() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) MaxAbsScaleChannels (class in pymc_marketing.mmm.preprocessing) MaxAbsScaleTarget (class in pymc_marketing.mmm.preprocessing) michaelis_menten() (in module pymc_marketing.mmm.transformers) MMM (class in pymc_marketing.mmm.base) module pymc_marketing.clv pymc_marketing.clv.distributions pymc_marketing.clv.models pymc_marketing.clv.models.basic pymc_marketing.clv.models.beta_geo pymc_marketing.clv.models.gamma_gamma pymc_marketing.clv.models.pareto_nbd pymc_marketing.clv.models.shifted_beta_geo pymc_marketing.clv.plotting pymc_marketing.clv.utils pymc_marketing.mmm pymc_marketing.mmm.base pymc_marketing.mmm.budget_optimizer pymc_marketing.mmm.delayed_saturated_mmm pymc_marketing.mmm.lift_test pymc_marketing.mmm.preprocessing pymc_marketing.mmm.transformers pymc_marketing.mmm.utils pymc_marketing.mmm.validating N new_spend_contributions() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) O objective_distribution() (in module pymc_marketing.mmm.budget_optimizer) optimize_budget_distribution() (in module pymc_marketing.mmm.budget_optimizer) optimize_channel_budget_for_maximum_contribution() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) P ParetoNBD (class in pymc_marketing.clv.distributions) ParetoNBDModel (class in pymc_marketing.clv.models.pareto_nbd) ParetoNBDRV (class in pymc_marketing.clv.distributions) partition() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) perform() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) plot_budget_scenearios() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_channel_contribution_share_hdi() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_channel_contributions_grid() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_channel_parameter() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_components_contributions() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_customer_exposure() (in module pymc_marketing.clv.plotting) plot_direct_contribution_curves() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_frequency_recency_matrix() (in module pymc_marketing.clv.plotting) plot_grouped_contribution_breakdown_over_time() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_new_spend_contributions() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_posterior_predictive() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_prior_predictive() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) plot_probability_alive_matrix() (in module pymc_marketing.clv.plotting) predict() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) predict_posterior() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) predict_proba() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) prepare_node() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) preprocess() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) preprocessing_method_X() (in module pymc_marketing.mmm.preprocessing) preprocessing_method_y() (in module pymc_marketing.mmm.preprocessing) pymc_marketing.clv module pymc_marketing.clv.distributions module pymc_marketing.clv.models module pymc_marketing.clv.models.basic module pymc_marketing.clv.models.beta_geo module pymc_marketing.clv.models.gamma_gamma module pymc_marketing.clv.models.pareto_nbd module pymc_marketing.clv.models.shifted_beta_geo module pymc_marketing.clv.plotting module pymc_marketing.clv.utils module pymc_marketing.mmm module pymc_marketing.mmm.base module pymc_marketing.mmm.budget_optimizer module pymc_marketing.mmm.delayed_saturated_mmm module pymc_marketing.mmm.lift_test module pymc_marketing.mmm.preprocessing module pymc_marketing.mmm.transformers module pymc_marketing.mmm.utils module pymc_marketing.mmm.validating module R R_op() (pymc_marketing.clv.distributions.ContContractRV method) (pymc_marketing.clv.distributions.ContNonContractRV method) (pymc_marketing.clv.distributions.ParetoNBDRV method) rebaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) removeprefix() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) removesuffix() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) replace() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) required_dims_from_named_vars_to_dims() (in module pymc_marketing.mmm.lift_test) rfind() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rfm_summary() (in module pymc_marketing.clv.utils) rfm_train_test_split() (in module pymc_marketing.clv.utils) rindex() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rjust() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rng_fn() (pymc_marketing.clv.distributions.ContContractRV class method) (pymc_marketing.clv.distributions.ContNonContractRV class method) (pymc_marketing.clv.distributions.ParetoNBDRV class method) rpartition() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rsplit() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rstrip() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) S sample_posterior_predictive() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) sample_prior_predictive() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) save() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) scale_channel_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_target_for_lift_measurements() (in module pymc_marketing.mmm.lift_test) set_idata_attrs() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) set_params() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) ShiftedBetaGeoModelIndividual (class in pymc_marketing.clv.models.shifted_beta_geo) sigmoid_saturation() (in module pymc_marketing.mmm.utils) split() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) splitlines() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) standardize_control_data() (pymc_marketing.mmm.preprocessing.StandardizeControls method) standardize_scenarios_dict_keys() (in module pymc_marketing.mmm.utils) StandardizeControls (class in pymc_marketing.mmm.preprocessing) startswith() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) strip() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) swapcase() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) T tanh_saturation() (in module pymc_marketing.mmm.transformers) tanh_saturation_baselined() (in module pymc_marketing.mmm.transformers) TanhSaturationBaselinedParameters (class in pymc_marketing.mmm.transformers) TanhSaturationParameters (class in pymc_marketing.mmm.transformers) thin_fit_result() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) title() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) to_xarray() (in module pymc_marketing.clv.utils) translate() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) U upper() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) V validate() (pymc_marketing.mmm.base.BaseMMM method) (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) validate_channel_columns() (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.validating.ValidateChannelColumns method) validate_control_columns() (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.validating.ValidateControlColumns method) validate_date_col() (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.validating.ValidateDateColumn method) validate_target() (pymc_marketing.mmm.base.MMM method) (pymc_marketing.mmm.delayed_saturated_mmm.BaseDelayedSaturatedMMM method) (pymc_marketing.mmm.delayed_saturated_mmm.DelayedSaturatedMMM method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) ValidateChannelColumns (class in pymc_marketing.mmm.validating) ValidateControlColumns (class in pymc_marketing.mmm.validating) ValidateDateColumn (class in pymc_marketing.mmm.validating) ValidateTargetColumn (class in pymc_marketing.mmm.validating) validation_method_X() (in module pymc_marketing.mmm.validating) validation_method_y() (in module pymc_marketing.mmm.validating) W weibull_adstock() (in module pymc_marketing.mmm.transformers) WeibullType (class in pymc_marketing.mmm.transformers) Z zfill() (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)